Both platforms will advertise the exclusive offers of one another to their users in order to drive awareness and more customer base
15 May, 2023
EaseMyTrip, an online travel-tech platform in India, teams up with Swiggy, a food delivery platform, to create a unique offering benefitting consumers of both brands. EaseMyTrip will advertise exclusive Swiggy offers to its user base wherein Swiggy app will advertise EaseMyTrip’s offers via banner visibility on the post-transactional screen, resulting in greater visibility for both brands.
The campaign enables the brands to tap into each other's user base. For EaseMyTrip users, they will be showcased enticing deals from Swiggy, making their travel-planning experience more inclusive. Swiggy will gain more visibility on the travel platform, potentially attracting more users. Similarly, EaseMyTrip is expected to gain visibility among the millions of users on Swiggy.
Rikant Pittie, Co-Founder, EaseMyTrip talks about the collaboration stating, “We are thrilled to announce our partnership with Swiggy, one of India’s most-loved consumer brands. Together, we aim to increase visibility and offer unique benefits to both parties and customers to further enhance their experience with us.”
The promotion will run from May 15 to May 30 and exhibiting distinctive offerings, driving brand awareness and creating a win-win for both the companies as well as their customers.
Amit Kumar Banka, AVP, of Growth Marketing, said, “EaseMyTrip is one of the most reliable travel companies in India offering great rates and flawless service. Through this collaboration, its users will be able to enjoy the unparalleled convenience and seamless food delivery experience Swiggy enables and vice versa.”
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