EndemolShine India To Produce Miss World Festival 2024

Branding, sponsorships, and media buying for the festival will be managed by Adsplash Media

The Miss World Organisation has officially appointed EndemolShine India as the producer for the upcoming 71st Miss World Festival. The event returns to India after 28 years. Branding, sponsorships, and media buying for the festival will be managed by Adsplash Media.

Commenting on the development, Rishi Negi, Group COO – Banijay Asia & EndemolShine India said, “Getting the production mandate for Miss World 2024 is a testament to our leadership and excellence in large-scale event production. This opportunity allows us to bring our expertise to one of the most celebrated global events, right here in India.”

Scheduled to take place between 18 February and 9 March 2024, the festival will be hosted across several venues, including the Bharat Mandapam in New Delhi and the Jio World Convention Centre in Mumbai. The series of events will kick off with ‘The Opening Ceremony’ and ‘India Welcomes the World Gala’ on 20 February, hosted by the India Tourism Development Corporation (ITDC) at Hotel Ashok in New Delhi. The festival will culminate with the 71st Miss World global finale at the Jio World Convention Centre in Mumbai on 9 March.

Julia Evelyn Morley CBE, Chairman and CEO, Miss World Organisation expressed her excitement stating, "Returning to India, a country that I adore, and inviting 120 National winners to experience the beauty of this nation is a tremendous honour. We will be bringing the world to India and showcasing India to the world.”

The 71st Miss World Festival will feature various competitions and charitable initiatives, emphasising the qualities that make these young women ambassadors of change. Each contestant will have their own media channel on the MissWorld.com platform, allowing them to showcase why they should advance to the Top 20 finalists.

Jamil Saidi of Vikas Lifecare, Strategic Partner MW added, “I’m delighted that my efforts to bring the 71st Miss World to India has been made a reality by the brilliant Miss World team. Miss World and Endemol are ideal event partners and will help showcase our country’s beauty to the whole world.”

Karan Sethi, Founder and Director of Adsplash Media, expressed his gratitude for the opportunity and commented, “It’s an honour to be associated with one of the most prestigious global events. We look forward to working closely with the Miss World Organisation to unlock value for our brands and customers.”

Munish Gupta, Advisor to the Miss World Organisation in India, highlighted the event's role in showcasing India's rich cultural heritage, arts, crafts, and more to a global audience.

He said, "Hosting 120 global contestants to experience the beauty and diverse culture of this great nation, is indeed a tremendous honour."

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