Excel Awards Celebrates Outstanding Achievements In Communication & PR

BW Marketing World Excel Awards applauds over a 100 noteworthy achievements in communication strategy, media relations and crisis management in the Indian PR and corporate communication industry

The first-ever Excel Awards held on 19 January 2024, recognising Excellence in Communication and Engagement, in association with BW Marketing World and BW Businessworld, honoured and commended achievements in communication strategy, media relations, crisis management, and innovative engagement approaches. A total of 260 nominations were received for this set of awards.

The awards were introduced to identify and admire exceptional merit within these domains, specifically focusing on efforts that have made a lasting positive impact on the communication landscape.

The event comprised of a full-day summit packed with insightful discussions, culminating in an evening awards ceremony. This dual format promised an enriching experience for participants, offering a comprehensive exploration of trends, challenges, and triumphs in the dynamic realms of communication and engagement.

Esteemed Jury

The jury for the EXCEL Awards included prominent figures in the realm of communication and corporate affairs. They were Chandan Mukherji, Executive Vice President & Director, Strategy, Marketing & Communication, Nestle India; Nikhil Bharadwaj, Vice President & Head - Corporate Communications, Bajaj Allianz General Insurance; Pooja Garg Khan, Head Corporate Communications & CSR, Panasonic Life Solutions India; Sujit Patil, Vice President & Head, Corporate Brand & Communications, Godrej Industries; Shobha Vasudevan, Head, Enterprise Communications & PR, Dell Technologies; Bratin Roy, Director, Corporate Affairs, AB InBev India; Swati Bhattacharya, Group Vice President- Marketing Communications, The Raintree Group; Anup Sharma, Independent Communications Consultant; Prasidha Menon, Regional Communications Lead, India & Southeast Asia, Airbnb; Piyali Reddy, Head Corporate Communications, Axis Bank; Madhu Chhibber: EVP and Head - Corporate Communications, HDFC Bank; and Pooja Thakran, Senior Director Corporate Communications & CSR, Honeywell India & HTS Global.

These esteemed professionals brought a wealth of experience and expertise to the evaluation process, ensuring a thorough and fair assessment of outstanding achievements in the fields of communication and engagement.

The inaugural edition of EXCEL Awards serves as a platform to applaud those who have not only excelled in their respective fields but have also positively influenced the communication and engagement domains. 

Industrial Awards

S No.CATEGORY NAMECAMPAIGN NAMEAGENCY NAMEBRAND NAMEOutcome
 (Gold - 80+
 Silver & Bronze - 70+)
1Use of ContentDEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORYEdelman IndiaMountain DewGold

Godrej Food Trends Report 2023
Godrej Industries and Associate CompaniesSilver

The Cipla Story
CiplaBronze
2Use of EventChat@ChetakPitchfork Partners Strategic ConsultingBajaj AutoBronze

Launch of Motorola razr familyDentsu Creative PRMotorolaGold

The Lap of Luxury - When Experience meets thrill with Audi IndiaValue360 GroupAudi IndiaSilver
3Use of InfluencerBS6 Phase II: TMLCV Complete Portfolio LaunchGrunmech TechnologiesTata Motors - CVBUBronze

Youva My Bappa CampaignPitchfork PartnersYouva from the House of Navneet EducationSilver

Think Myopia See BetterTeamwork CommunicationENTOD PharmaceuticalsGold

Use of MediaTira #ForEveryYou
TiraGold
4Staffing is good’ for India Staffing FederationPRHUB Integrated Marketing CommunicationsIndia Staffing FederationBronze

JSL @ COP-28PR ProfessionalsJSLSilver

Best Digital New Product Launch of the YearIndus Appstore Developer Platform LaunchNAIndus AppstoreBronze
5Jim Jam Pops - Product Launch (Biscuit of the future)Schbang & The WombBritannia Jim Jam PopsGold

Launch of Wizikey AI Labs: Imara AI, World’s first AI Avatar for PR and CommsNAWizikeySilver
6Best Integrated Digital Campaign of the YearJim Jam Pops - Product Launch (Biscuit of the future)Schbang & The WombBritannia Jim Jam PopsSilver

Milk Bikis Nickname ContestBigCity PromotionsBritannia Milk BikisGold

Yeh Duniya Gol HaiIncognito IndiaAditya Birla GroupBronze

Campaign in Corporate Social ResponsibilityAmEx Dastkar- AT HOME ProjectKommune Brand CommunicationsAmerican ExpressSilver
7Shikshit BharatNAOne 97 Communications (Paytm)Gold

Book Your FutureAdFactors PRVistara – TATA SIA AirlinesBronze

Campaign in Not for ProfitNai Subah FoundationKommune Brand CommunicationsNai Subah FoundationGold
8Ride for SaviorsTeamwork CommunicationIHW CouncilSilver

Consumer Durables & ElectronicsRejoice Every MomentMedia MantraBlaupunktSilver
9#CareTouchEasyfoneMedia MantraSeniorWorldGold

Enterprise Tech (B2B)Cybersecurity Awareness Month 20220:20 MSLDell Technologies IndiaGold
105th Edition of Newsmaker Reports for Most Visible companies and Startups - 2023NAWizikeySilver

Use of Digital/ Social MediaOrganic Social Media MarketingNAEOSGlobeBronze

JBL World Music Day Survey 202380 dB CommunicationsJBLSilver
11DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORYEdelman IndiaMountain DewGold

Cipla CARE NACiplaGold

Best Organic Content Campaign of the YearWomen In MiningConcept PRHindustan ZincSilver
12Kerala Hospitality and Tourism Promotion CampaignDavidson PR & CommunicationsNAGold

King’s Duty ContinuesMadison PRDuroflexBronze

Campaign of the Year‘MYRTLE’- Axis Bank’s acquisition of Citibank India’s consumer businesses.Ad Factors PRAxis BankGold
13Curious Case of WayCool FoodsIntegrated Brand-CommWayCool FoodsSilver

King’s Duty ContinuesMadison PRDuroflexBronze

EducationExcellence in Higher EducationKommune Brand CommunicationsMahindra UniversityBronze
14Mitigation Of False NewsPR ProfessionalsBihar School Examination Board (Bihar Govt Board)Silver

A Pathway to LearningMedia MantraLovely Professional UniversityGold

FMCG - Food & BeveragesA Yummy use of research to introduce star-shaped crispy potato starzGodrej Industries - Corporate Brand & CommunicationGodrej YummiezSilver
15#BrewingCoffeeIndustryMedia MantraBarista Coffee CompanyBronze

India’s SnacKingMedia MantraSamosa SinghGold

Persistent Long Running CampaignDriving Beer Moderation in IndiaFleishmanHillardAB InBevGold
16‘Freudenberg in your everyday life’PRHUB Integrated Marketing CommunicationsFreudenbergBronze

Newsmakers: Recognizing the Visibility StalwartsNAWizikeySilver

Travel, Tourism & LeisureRomance of RajasthanSpan CommunicationRajasthan TourismGold
17Inside Cricket with Yuvraj Singh: Only On AirbnbEdelman IndiaAirbnbBronze

#TakeThePlungeMedia MantraJumpin HeightsSilver
18FMCG – Personal Care#KisanFashion – Highlighting the evolving landscape of men's grooming in rural areasNAGodrej Expert Rich CrèmeGold

Mobile Handsets & Accessories#ChooseTheBestMedia MantraBelkin IndiaSilver

AutomobileJeep India Celebrates Unstoppable Women of Indian NavyConcept PRJeep IndiaSilver
19Continental AutomotivePRHUB Integrated Marketing CommunicationsContinental AutomotiveGold

A Gateway for Ecommerce BusinessesMedia MantraNimbusPostBronze

BFSIHar Family Hogi Insured / Women Term
Policybazaar.comBronze
20Roshni: Illuminating homeownership dreams across BharatAdfactors PRPNB Housing FinanceGold

#ZeroBankingFee PR ProfessionalsIDFC BankSilver

Energy (Power / Oil & Gas / RenewablesGreen Yodha – a sustainability drive by Schneider ElectricAdfactors PRSchneider Electric Gold
21Energy (Power / Renewables)PR ProfessionalsMinistry of PowerBronze

Renewing Power Horizons: Jindal Stainless & ReNewPR ProfessionalsJSLSilver

Real Estate & Construction‘Unveiling a World of Possibilities: Goel Ganga Developments’The Right PRGoel Ganga DevelopmentsSilver
22W-INCLUSIVE, Taking D & I to the Next Level!GILAC Brand and Corporate Communications TeamGodrej PropertiesGold

Regional Communication CampaignPulsar N150 LaunchPitchfork Partners Strategic ConsultingBajaj AutoGold
23#KisanFashion – Highlighting the evolving landscape of men's grooming in rural areasGodrej Industries - Corporate Brand & CommunicationsGodrej Expert Rich CrèmeSilver

Celebrating Dual MilestonesAdfactors PRPNB Housing FinanceBronze

Small Budget CampaignTr. For TeacherPitchfork Partners Strategic ConsultingNavneet EducationGold
24Guardians of the HeartConcept Public Relations IndiaManipal HospitalsBronze

I am A MasterpeiceTeamwork Communications GroupAlma LasersSilver
25Surrogate Communication of the Year Cracking Down on Danger - The Toxic and illegal Mosquito Repellent Incense SticksGodrej Industries - Corporate Brand & CommunicationGoodknight Gold

Tech enabledSCENTsational Experiences using Mobile Polygon Technology Godrej Industries - Corporate Brand & CommunicationsGodrej aerSilver
26How Wizikey's AI launched AI solutions to help Mumbai Indians reduce time spent on manual work by 80% and increase efficiency by 3x
WizikeyGold

Reputation/ Crisis Management CampaignIndia's first street racing league ‘Putting India on the Global Motorsports Racing Map’Media MantraIndian Racing League (IRL)Silver
27Canada Visa Suspension Crisis Management – BLS InternationalPR ProfessionalsBLS InternationalBronze

Creating PR Opportunities in Crisis | Handling Negative Sentiment with Positive Messaging
VISTARA (TATA SIA AIRLINES)Gold
28Retail & E-commerceMr. MantraThe Right PRSpacemantraBronze

#BrewingCoffeeIndustryMedia MantraBarista Coffee CompanyGold

Sports & LeisureINBL (Basketball Game Promotions)PRHUB Integrated Marketing CommunicationsIndian National basketball league. (INBL)Gold
29India's first street racing league ‘Putting India on the Global Motorsports Racing MapMedia MantraIndian Racing League (IRL)Silver
30Healthcare (Online Medical Pharmacies/ Doctors)MEGH CAN CURETeamwork CommunicationApollo Telemedicine Networking FoundationGold

Powering Next-Gen Technologies for HealthcareMedia MantraPredOmixSilver
31Integrated PR Marketing CampaignThe Lap of Luxury - When Experience meets thrill with Audi IndiaValue360 GroupAudi IndiaGold

Har Ghar Tiranga
Viacom18 MediaSilver

India’s SnacKingMedia MantraSamosa SinghBronze

Internal Communication CampaignVistara’s Culture Credo
Vistara – TATA SIA AirlinesBronze
32Stride with PridePitchfork Partners Strategic ConsultingTata MotorsGold

Launch of Mars Wrigley’s New PurposeAvian WEMars Wrigley IndiaSilver
33Media and EntertainmentSonic Revolution: Creating Global Rap Gods
MTV IndiaSilver


Special Awards

S No.Category NameNameAgency Name

1Emerging Agency of the YearAman DhallCommsCredible
Gold

Abhinay Kumar SinghAdgcraft Communications
Bronze

Agency of the Year (Large)Ms. Shilpa KumarSpan Communications
Bronze
2Media MantraMedia Mantra
Silver

Rajeev ChadhaPR Professionals
Gold
3Agency of the year (Small)Richy D AlexanderDavidson PR & Communications
Gold

Category NameNameDesignationCompany

Communication Personality of the Year (Under 40)Shutapa PaulFounderDharma Media ConsultantsSilver
4Tina PawarExecutive Vice PresidentConcept PRGold

Communication Personality of The Year (Under 30)Ankit Chavan Public Relations SpecialistAd Factors PRBronze
5Diksha VermaPR and Communications SpecialistHewlett Packard Enterprise (HPE)Gold

Trishla ShahCorporate Communications Specialist Viacom18 Silver
6Agency of the year (Mid)PRHUB Integrated Marketing Communications

Gold

WOOT Factor Events LLP

Bronze

Communication Team of the YearGodrej Industries

Gold
7Schneider Electric 

Silver

Aditya Birla Group

Gold