Excitel Takes 'Drive Safely' OOH Campaign To Hyderabad, Bengaluru & Jaipur

The campaign aims to spread awareness on road safety and combat distracted driving

Excitel is taking its 'Drive Safely' Out-of-Home (OOH) campaign to Hyderabad, Bengaluru and Jaipur. This campaign aims to encourage safe and attentive driving, with messaging like "Calls are more exciting at home, Chats are more exciting at home,” and "Games are more exciting at home." 

The ‘Drive Safely’ campaign was originally launched on the streets of Delhi with billboards placed across 300 strategic locations. With its successful expansion into Hyderabad, Bengaluru, and Jaipur, this initiative advocates for a collective commitment to road safety among commuters. The campaign aims to foster a culture of responsible and attentive driving, encouraging individuals to prioritise safety on the roads.

According to a report from the World Health Organization (WHO) titled 'Mobile Phone Use: A Growing Driver Distraction Issue', individuals who use mobile phones while driving are at a significantly higher risk of accidents. The study reveals that these distracted drivers are four times more likely to be involved in crashes. This concerning discovery emphasizes the immediate need for heightened awareness and stricter measures to improve road safety. Specifically, in Hyderabad, Bengaluru, and Jaipur, where the statistics are particularly alarming, the 'Drive Safely' campaign messages will now be prominently displayed in key areas across the cities through transit advertising, as part of our efforts to combat distracted driving.

Sharing his views on the campaign’s expansion to Hyderabad, Bengaluru, and Jaipur, Varun Pasricha, Chief Operating Officer, Excitel said, "Six months ago, we launched the #Drive Safely initiative in Delhi, determined to tackle distracted driving, particularly related to internet usage like streaming, gaming, or texting while driving. It exceeded our expectations and we became the first internet company to address the issue. Now, as we extend our efforts to Hyderabad, Bengaluru, and Jaipur our mission remains steadfast. Our marketing strategy aims for more than just publicity; it aims for a profound impact. Moving ahead, our goal is to create safer roads, cultivate responsible driving habits, and ensure that Excitel continues to lead in promoting road safety, not only as a corporate mission but as a genuine commitment to our communities' well-being.”

Excitel's #DriveSafely campaign showcases their dedication to road safety. Employing an innovative out-of-home strategy, featuring 6000 vehicles with banners to emphasize the perils of distracted driving. The campaign's overarching objective is to engage the wider community in championing road safety, ultimately fostering safer streets in Hyderabad, Bengaluru, and Jaipur and setting the stage for future expansion across Indian cities.