The agency devised two campaigns for the brand. One was a Diwali campaign for the master brand, and the other was an Indian ethnic wear campaign for their private brand ‘Kashish’
FCB Ulka bagged the creative mandate for Shoppers Stop. The agency will be responsible for developing and executing all integrated marketing campaigns for Shoppers Stop.
Commenting on the same Shwetal Basu, Customer Care Associate & Chief of Marketing and Communication at Shoppers Stop said, "We are excited to embark on this creative journey with FCB Ulka as our trusted partner. Their deep understanding of the Indian consumer and their ability to craft compelling marketing campaigns align perfectly with our vision for Shoppers Stop."
The win comes after a pitch process featuring multiple agencies. FCB Ulka’s winning proposal was based on its understanding of the Indian consumer and its ability to create effective and engaging marketing campaigns.
"With their innovative approach and expertise, we are confident that FCB Ulka will help us redefine the fashion retail experience for our customers. We look forward to collaborating closely and creating inspiring, fashion-forward narratives that resonate with our audience," Basu added.
As part of the immediate creative mandate, the agency devised two campaigns for the brand. One was a Diwali campaign for the Master Brand, and the other was an Indian ethnic wear campaign for their private brand ‘Kashish’.
Speaking on the win, Kulvinder Ahluwalia, chief executive officer, FCB Ulka said, “We are thrilled to be awarded the mandate of building brand Shoppers Stop. It’s an iconic brand and a prescient early mover and literally defines modern fashion retail in India. And the pace and energy of our association is palpable."
"With campaigns for the flagship brand Kashish, followed by the rolling out of a festive campaign, we look forward to working closely with the Shoppers Stop to create stellar fashion-forward communication across every point of the customer journey,” Ahluwalia added.
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