The campaigns beautifully curate the memories of childhood friendships
FNP (Ferns N Petals) has rolled out a new digital brand film on the occasion of Diwali, celebrating human relationships and how gifts can play a pivotal role to rekindle old friendships and other relationships that we might have missed connections in our busy lives - #DiwaliRishtonWali.
The campaign has been launched across multiple digital platforms in India.
Conceptualised in-house the ad captures a man in his early 30s and his wife busy decking their home for Diwali.
Sai Thota, Head of Digital Marketing FNP comments, “We are pleased to bring this amazing brand campaign #DiwaliRishtonWali to our customers. This year’s campaign puts old friends, renewing forgotten ties and appreciation at the forefront; recognising that the real sparkle of Diwali is connecting with one another – virtually or in person. The concept evokes a joyous gift-giving mood communicating the core messages of value and ease of gifting, gift-wrapped emotions and expressing delivery of gifts in a high-impact format. Physical distance does not mean that we cannot be present and FNP goes to great lengths to connect us with those we love.”
Arnab Das, Head of Content Marketing FNP says, “This is a very personal story, for me, for the team and perhaps for everyone who watches it. All of us have that one person in our lives who we miss dearly. As a brand, if we can rekindle those emotions and refresh those relationships, we will live our purpose.”
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