Federal Bank Celebrates FIFA World Cup 2022 With 'Football Fiesta' Campaign

An innovative AR filter on Instagram is also developed for soccer fans which can win them goodies

FIFA World Cup 2022 has caught the imagination of millions across the world. Federal Bank, in its latest campaign named ‘Football Fiesta’, celebrates the spirit of game. 

In connection with this, a video ad has been released with a Football themed version of the bank’s Musical Logo, inspiring the viewers to fulfil their financial goals this football season.   

The Bank has also come up with an AR (Augmented Reality) filter on Instagram to add to the cheer. The AR filter works on facial recognition and provides an immersive visual treat. As soon as one says, 'Goal', the filter pops a confetti blast & celebrates victory.

M V S Murthy, Chief Marketing Officer, Federal Bank quotes, “A quasi-immersive experience to be in the game while watching the action from anywhere in the world. At Federal Bank we try and literally waltz with our customers to understand what spurs them. A lot of learning is human observation and digital interpretation of the experience.”