Fitspire taps into the $120 million Indian peanut butter market with a strategic collaboration, targeting health-conscious GenZs and millennials
Fitspire collaborated with actor Tiger Shroff and the upcoming Ganapath movie. This partnership showcases the brand's recently launched peanut butter brand within the film.
Talking about the brand association with Tiger Shroff, Fitspire’s Founder and CEO, Vipen Jain said, “Tiger Shroff is a youth icon and is known for his stringent health and fitness. Associating with Tiger Shroff for our peanut butter made perfect sense as the segment is growing rapidly at a 20 per cent CAGR driven by rising demand from health-conscious GenZs and millennials.”
The collaboration aims to capture a slice of the rapidly growing Indian peanut butter market estimated at approximately $120 million.
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