Flipkart debuts its first-ever on-ground Glam Up Fest to reinforce the brand's position as the go-to destination for beauty and grooming at the Grand Hyatt, Mumbai, on 16th June. This on-ground event invites beauty enthusiasts and will bring together a curated group of beauty and grooming brands, celebrities, and about 300 influencers.  

This event comprises beauty and makeup collections such as lipsticks, face serums, foundation, fragrances, and wellness products from brands such as MyGlamm, L'Oréal, MamaEarth, Nivea, Minimalist, Lakmé, Brut, and Beardo, among others. It will also feature the participation of beauty and technology experts such as Mohit Yadav, Founder, Minimalist; Meghna Apparao, India e-commerce head, Facebook, and Sukhleen Aneja, CEO, of Good Glamm Group, who will share their knowledge through chats and discuss the symbiotic relationship between beauty, personal care, and technology. 

Kanchan Mishra, Senior Director, Consumables (FMCG), Home and General Merchandise, Flipkart, said, "We at Flipkart are thrilled to host the Flipkart Glam Up Fest and kick-off the Sale on the app. With multiple brand launches, insightful panel discussions, immersive brand experiences, and exciting collaborations, this fest is set to be an exciting addition to the country’s contemporary beauty landscape. In our commitment to unlock unparalleled value in the beauty and lifestyle shopping experiences for our customers across the country, the Flipkart Glam Up Sale and Glam Up Fest is a testament to our consistent efforts in this regard.”

The Flipkart app will host the Glam Up Sale from June 16 to June 18, offering a wide choice of cosmetics, skincare, and other items. With technologically advanced capabilities like image search, video catalogue, virtual try-ons, video commerce, and top filters, and backed by a supply network that will cover all operable pin codes in India. Offers will be available from premium and D2C brands such as MyGlamm, Beardo, Mamaearth, Pure Essence, and Bella Vita, among others. 

Flipkart is going the extra mile to enhance the beauty and shopping experience for its customers through its first Glam Up Fest. The event will offer customers an opportunity to explore a range of offerings, through interactive experiences. It promises to be a celebration of all things beauty, fashion, and technology with a range of brands, products, great deals, and experiences including technology zones and panel discussions. By creating virtual shopping experiences, Flipkart aims to redefine the beauty landscape.