Prior to this stint, Behl has been associated with Pureplay Skin Sciences for a period of two years
Foxtale roped in Shivani Behl as its new Chief Marketing Officer (CMO).
Behl, a seasoned marketing professional with 17 years of experience under her belt brings a wealth of knowledge and expertise from her previous role as CMO at Pureplay Skin Sciences, where she steered brands like Plum, Plum Body Lovin, and PHY across various categories. She was associated with the company for a period of two years
Behl shared her excitement about her new role with BW MarketingWorld stating, "I am thrilled to join Foxtale as we embark on the next phase of growth. I look forward to leveraging my experience to accelerate brand awareness, foster meaningful innovation, and achieve business milestones. Together with the dynamic and talented team at Foxtale, the aim would be to orchestrate the brand toward being the most loved skincare brand."
Her responsibilities included marketing, communications, new product strategy and development, media, and digital content strategy.
Prior to her time at Pureplay Skin Sciences, Behl was associated with Shoppers Stop, Lakme, and Reliance Brands. Her career spans multiple sectors, including retail, FMCD, travel, automobile, and beauty.
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