Gateway of India Turns Green With WhatsApp’s Anamorphic Installations

WhatsApp introduced new privacy initiative showcasing an immersive 3D anamorphic installation at the Gateway of India highlighting the various layers of protection and privacy controls that WhatsApp offers

WhatsApp introduced a new privacy initiative in Mumbai, showcasing an immersive 3D anamorphic installation at the Gateway of India. This installation highlights the various layers of protection and privacy controls that WhatsApp offers.

Marking a groundbreaking occurrence, the Gateway of India will host its inaugural 3D anamorphic installation. This transformative exhibit will turn the iconic landmark into a digital spectacle, effectively demonstrating the seamless integration of WhatsApp's privacy layers that ensure secure private messaging. Through imaginative storytelling and hyperlocal symbols, including the kaali-peeli taxi, red post box, iconic street lamps, and the celebrated pigeons of the Gateway of India, this installation showcases the collaborative function of these privacy measures.

Sandhya Devanathan, Vice President of Meta India, said, “Privacy is at the core of everything we do at WhatsApp and we’re excited to see the next phase of our privacy campaign light up the Gateway of India and raise user awareness around WhatsApp’s privacy features and multiple layers of protection. The eye-catching, one-of-a-kind anamorphic privacy installations will be the first time the landmark will witness such immersive storytelling in true Mumbai style and reinforce WhatsApp’s continued commitment to launch privacy features that strengthen our existing layers of protection, giving people full control over the level of privacy they need while messaging their friends and loved ones.”

Showcasing attributes such as end-to-end encryption, two-step verification, silence of unknown callers, and disappearing messages, the installation meticulously traces the path of a WhatsApp message from sender to receiver, ensuring that no intermediaries have access. This portrayal underlines how WhatsApp's privacy functionalities empower users with complete authority over the confidentiality of their messages.

As a component of WhatsApp's worldwide privacy campaign introduced in June, the installations at the Gateway of India align with the broader initiative. This campaign has been showcased across various platforms including social media, digital platforms, broadcast channels, print media, and billboards throughout India. The campaign's scope encompassed the introduction of fresh privacy functionalities such as Silence Unknown Callers and Privacy Checkup. Additionally, an on-ground activation featuring mirrored messages in malls across Delhi was carried out in collaboration with Anushka Sharma.