Goafest 2023 Day 1: EssenceMediacom Wins Media Agency of the Year, Madison Bags 4 Gold

A total of 18 Publisher ABBYs and 94 Media ABBYs were presented

On the opening day of Goafest 2023, EssenceMediacom won four gold medals and one grand prize for their campaign, "The Missing Chapter," for Whisper India in the category for Innovative Use of Out of Home, earning them the title of Media Agency of the Year.

With its campaigns "Let's not just greet but meet this Diwali" for Coca-Cola, "Dekho Wicket Se Cricket" for Thums Up, "The Missing Chapter" for Whisper, and "Tapping Twitter to educate users on online safety," EssenceMediacom earned four gold awards. 20 medals were won by the agency in total.

Day 1 of the Goafest of the Publisher and Media ABBYs saw a total of 18 Publisher ABBYs and 94 Media ABBYs presented. One Grand Prix, 25 Gold, 33 Silver, and 35 Bronze Media ABBYs were awarded. Five entries received a Certificate of Merit, while two Gold, five Silver, and six Bronze Publisher ABBY awards were given.

'Happiness starts with a cup of Bru!' was the slogan of Mindshare's campaign, which earned six gold awards. Star Sports' RJ Off-Air and IPL On-Air A new SHIKHAR (Peak) for Shikar are reached by Unilever's B2B app. Trixy Cinegame - 3 Layers of Fun for Kwality Walls, Stop The Beauty Test for Dove, and Thumbstopping Beauty Biases for Dove are three examples of such films.  

Madison received four gold awards for their advertising campaign efforts, including Sreshth Pradhan 2.0 for Asian Paints Ace Te Sparc, Anupama and the Go Cheese Factory, which included ‘the most 8-minute brand integration in a daily soap for Go Cheese’, The Content Connection: How Closing Gaps and Providing User Assistance Doubled SEO Love! The Blue Star Water Purifier Cresto for Vicco rises to the top spot in Amazon's Best Sellers.

In the category of Publisher Abby-Best marketing of a printed newspaper or edition, ABP received one gold award for the ABP Centenary Campaign.

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