Goafest To Focus On 'The Future Of Creativity'

The annual festival that is home to the Abby Awards is all set to take place in Goa from May 24-26

Powering through the future of creativity and innovation, for the advertising, media, and marketing fraternity, Goafest 2023 uncovers its power packed speaker line-up and the agenda for the festival. The theme for the year is ‘The Future of Creativity is Here’. The 3-day convention will include of over 60 prestigious Global and Indian speakers and performers across 20 dynamic knowledge seminars with 11 interactive master classes.


The objective of the festival is to provide a platform of valuable insights, spanning across creativity, brand building, the future of connected devices & cross-channel measurement, evolving economy, the future of start-ups, the effectiveness of campaigns, and data-driven marketing.


Nick Law, Global Creative Chairperson, Accenture Song and Ed Pank, Managing Director, WARC APAC will be addressing the audiences. Moreover, iconic celebrities from Indian Sports and Bollywood such as Harbhajan Singh, Tabu and Rana Daggubati will be seen inspiring delegates with their achievements and stories of strength. Corporate personalities like Hemant Malik of ITC Foods, Rohit Kapoor of Swiggy, Prabha Narasimhan of Colgate Palmolive, Chandan Mukherji of Nestle India, Priyanka Gill of Good Glamm Group, Ravi Santanam of HDFC and Vipul Prakash of MakeMyTrip will be participating in the panel.

 

The incredible sessions will be moderated by eminent personalities like Rajdeep Sardesai, Rajeev Masand, Manish Batavia and Anuradha SenGupta will be moderating the remarkable sessions. Industry stalwarts such as Rajan Anandan of Sequoia Capital, Sam Balsara of Madison, Josy Paul of BBDO, Rohit Ohri of FCB, Anusha Shetty of Grey, Dheeraj Sinha of Leo Burnett, Vikram Sakuja of Madison, Subhash Kamath, Anupriya Acharya of Publicis, Tarun Katyal of Coto, Lata Venkatesh of CNBC TV18, T. Gangadhar of Quotient, Aditi Mishra of Lodestar UM, Amin Lakhani of Mindshare, Mohit Joshi of Havas Media, Naveen Khemka of Essence Mediacom, Geet Lulla of Comscore, Pankaj Krishna of Chrome DM and Salil Kumar of ITGD will be seen sharing their invaluable insights in the sessions.


Special sessions curated by the Advertising Standards Council of India (ASCI) on Creator Calling Creator, by the IAA on Voice of Change on Gender Bias and Ad Asia 2023 Seoul Roadshow by AFAA will further enhance the experience at the Goafest.


The masterclasses this year will include subjects including, ‘Media planning in a digital India’, ‘Driving Relevant Reach through Video’, ‘Communicators as storytellers’, and many more interesting workshops from AFAA, Flipkart, Vserv, and Convosight to name a few.


Advertising Rocks is a unique industry initiative and musical contest which will further add to the width and depth of the festival. To enhance the entertainment quotient at the festival, various household names will be seen such  as Kanika Kapoor, Indian singer, composer and performer, Papon, Divya Kumar and Asees Kaur, Indian playback singers and Aiyoo Shraddha, digital creator & stand-up comic, Moreover to keep the Goafest on its feet, leading DJ artists - Suketu, Savio and DJ AJ will keep the After Hours Party mood on.


Tags assigned to this article: