In a chat with BW Marketing World, Rishab Gupta, CMO - CabBazar talks about his expansion plans
Incepted back in 2017, CabBazar was born out with an aim to provide comfort, ease of booking and a hassle-free enjoyable journey at a competitive price through a fully-automated system, personalised feedback, partner (taxi provider) follow-up and control, and zero payment hold for partners.
The platform follows an aggregator model, much like Ola and Uber with a vision to be the most trusted platform for outstation taxis for travelers and taxi providers throughout India.
In a chat with BW Marketing World, Rishabh Gupta, Founder & CMO- CabBazar shares some insights.
Excerpts from the interview:
Q. What is your target market?
The target audience for us is the person who is comfortable with online tools or online payments because our business online payments are required for bookings. So, the age group between 22 to 45 is online. Thus, it becomes easy for us to capture online marketing.
Q. What are new campaigns or brand endorsements that CabBazar is coming up with?
We are focusing on Google campaigns and spending a good amount on Google campaigns. We are increasing the budget day by day to increase revenue and increase sales. For the branding part, we are doing both online and offline.
We also we are doing printing things. Currently, we are doing print branding for the last year and we are continuing to do that in the future. So in offline marketing, we are doing Google, Facebook and WhatsApp as the target audience are there.
Q. What are your plans for expansion?
We are wanting to launch in Nagaland and Assam. We have already started from Gauhati, but it is still to happen. In the northeast, there are union issues. We faced such issues in Himachal as well at the start.
Q. How much do you spend on advertising and marketing?
We have a peak season time operating from April to June and then October to December for six months. We do ready marketing online and in print. If I talk about the last month, we have not gone to print marketing. Currency spending is approximately around 30 to 40 per cent on online marketing and offline marketing on the revenue side.
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