HDFC Life Partners With Rishabh Pant For New Campaign

The campaign can be viewed on television with a presence on the ICC World Cup, News and GEC, along with digital, social media and print

HDFC Life unveiled a campaign featuring Rishabh Pant to drive awareness of the need for savings and owning a Term insurance plan to accomplish one’s aspirations. In the campaign, Rishabh shares how his discipline and hard work helped him achieve his dream of becoming a cricketer. 

Indians across smaller cities are predominantly ‘savers’, with 58 per cent saving regularly and 27 per cent saving occasionally. The top five reasons to save money are a child’s education (46 per cent), a child’s marriage (31 per cent), supporting ageing parents (29 per cent), large upcoming expenses (26 per cent), and medical emergencies or creating a corpus to invest later (25 per cent). 

Speaking on the campaign, Vishal Subharwal – Chief Marketing Officer and Group Head Strategy – HDFC Life commented “Savings & Term insurance is at the very core of the financial well-being of every individual. We are pleased that Rishabh Pant, a talented cricketer and role model for many, has aptly highlighted the need to financially protect one’s future. We see so many people around us suffer in the event of loss of the breadwinner or sudden reversals in fortunes due to various reasons including lack of savings and inadequate life insurance. A family’s financial situation could also be adversely impacted due to events that alter one’s earning ability. Hence financial planning is critical. The penetration of life insurance in India is still in low single digits which necessitates the need for greater awareness of life insurance. We sincerely hope that this campaign will enable us to reach out to a larger audience and encourage more individuals to keep their families’ dreams intact.”

The campaign can be viewed on television with a presence on the ICC World Cup, News and GEC, along with digital, social media and print.