Hires & Promotions: FoxyMoron, Axis Bank, Social Panga

Quick look at new hirings, promotions,, and people movements this week

FoxyMoron Appoints Aditya Mehra As Creative Director – South

Full-funnel creative and performance digital agency FoxyMoron has appointed Aditya Mehra as Creative Director - South.

In this role, he will be leading the creative operations for the agency’s South clientele. Mehra will be reporting to Dhruv Warrior, FoxyMoron’s National Creative Director.

Mehra comes with two decades of experience in advertising and marketing and has worked with agencies like Leo Burnett & Saatchi & Saatchi, to name a few. Prior to joining the leadership team at FoxyMoron, Aditya founded a successful creative and digital marketing agency, Logomotif Communications.

He also worked with Wunderman Thompson as a Consultant Creative Director and handled brands across industries like FedEx, Kotak Wealth Management, Parag Foods and CavinKare. He has also worked at ‘Partnership Dubai’ as a Consultant Creative Director, where he handled the accounts of Dubai’s leading luxury retail brand, Rivoli and the beauty brand, The Body Shop amongst others. Aditya was also instrumental in launching brands like Canon and Toyota Fortuner in India during his time at Percept. Aditya has won several accolades for his work over the years.

Commenting on this, Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media) said, “Aditya is a powerful force in the workplace and uses his vast experience and tireless energy to raise the creative standards of our teams in the south, and produce work that exceeds the expectations of clients. We look forward to working alongside him and creating some wonderful work.”

On his appointment, Mehra said, “I look forward to this opportunity to contribute to an exciting, forward-thinking, fast-moving network. My vision is to be the big-picture professional who guides and builds strong teams that can reach new creative standards to achieve our client goals. I believe working at FoxyMoron will help me fulfill it.”

Sandesh Damle rejoins Axis Bank as Head of Media Planning & Buying

Sandesh Damle has rejoined Axis Bank as Head of Media Strategy, Planning, Buying & Partnerships. Damle has confirmed the development to e4m.

Prior to joining Axis Bank, Damle was working with Mindshare Fulcrum where he worked on the Hindustan Unilever account handling skincare portfolio.

This will be Damle's second stint with Axis bank, where he will be heading the media function. In his previous stint at Axis Bank, he was Deputy Vice President of Marketing - Media Planning & Buying.

Damle comes with 14+ years of rich experience in media planning, buying, and strategy, having worked across clients and agencies in various categories like FMCG, Automobiles, Airlines, Luggage, and Banking.

He had stints at Motivator, VIP Industries, Starcom MediaVest Group, GroupM, and Lintas Media Group.

Social Panga appoints Indrayudh Mitra as Senior Creative Director

Social Panga, an integrated digital and creative-first marketing agency, founded by Gaurav Arora and Himanshu Arora, has further strengthened its creative team. The agency has appointed Indrayudh Mitra as Senior Creative Director & Archana Sudarsan as Creative Director.

Indrayudh comes on board with a vast experience of 15 years in the sector and has worked with agencies such as RK Swamy BBDO, Grey, Ogilvy, and Mudra. He has engaged with brands like Nokia, Vodafone, Marico, Dish TV, etc. In his new role at Social Panga, he will lead brand engagements with an integrated mandate involving BTL, digital & films.

Archana brings in her experience of about more than 14 years of working with leading brands like Airtel, Honda, Toshiba, Canon, Philips, Medanta, Network 18, Adidas & many more. Prior to joining Social Panga, she worked with agencies like Ogilvy, Taproot Dentsu & few more. At Social Panga she will be leading a creative team to focus on creative strategy, brand positioning & ad films.

Commenting on the appointments, Gaurav Arora Co-Founder of Social Panga said, “As we move forward to be a solution-driven, integrated advertising agency, we are excited to have Indra and Archana onboard who will play a crucial role in strengthening our creative team. Their role and contributions will play an integral part in our growth story over the coming years.”

“We focus upon creative business solutions and how we can positively impact the brand. Digital or BTL is just a channel to reach out to the audience, our core will always remain the creative solutions, he further added.

On joining Social Panga, Mitra stated, “After spending more than a decade in mainline, I have embarked on an integrated brand journey with Social Panga. I'm sure it will be an enriching and exciting ride.”

Archana Sudarsan commented, “It's very exciting to be a part of a set-up like Social Panga. The whole idea of being the solutions people have kept advertising interesting for me and to find myself in a place with the same mindset opens a lot of avenues. What makes my role envious is a great team of enthusiastic and proactive, creative people focused to deliver business results.”

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