Hires & Promotions: Havas Group, WOW Skin Science, Rediffusion, m/SIX

Quick looks at new hirings, promotions and people movements this week

Havas Media Group India elevates Uday Mohan as President & Chief Client Officer

Havas Media Group India has elevated Uday Mohan to the role of President & Chief Client Officer, effective immediately. This is aligned with Havas Group India's vision of building strong leadership across each of its agencies. Uday Mohan will continue to report to Mohit Joshi, CEO, Havas Media Group India.

The elevation comes on the heels of Uday’s rich, long stint of 14 years with Havas Media Group India, during which he has consolidated his role as an effective leader and a strong partner to several clients. Over the last few years, Uday drove innovation, transformation, and meaningful media strategy for clients, during extremely volatile market conditions. It led Havas Media Group India to garner strong growth, increase market share, win prominent clients and many industry awards and recognition.

Rana Barua, Group CEO, Havas Group India, said, “We have been consolidating the senior leadership teams of each of our agencies. Going forward, these leaders will not only drive our business growth but will further fortify our vision of integration, enhance our reputation, and help secure greater milestones and accomplishments. Uday’s experience and client partnerships make him the apt leader to drive this for HMG India with Mohit’s vision.”

Mohit Joshi, CEO, Havas Media Group India, said, “I have completed 15 years with Havas Media Group India, while Uday has spent 14 years. Uday is a friend, partner and key to the resurgence of the Media Group in the last few years. He has been working closely with me and the leadership team to turn around Gurgaon operations into one of the largest in India; and in scaling up the Mumbai operations by forging strong client relationships, wins with marquee clients such as Tata Motors CVBU, TVS Tyres, ACC & Ambuja Cement among others. I look forward to his continued support and leadership”.

Commenting on his new role, Uday Mohan, President & Chief Client Officer, Havas Media Group India said, “I have spent a long innings with HMG India and witnessed the agency go through several transformations. However, the innovations, integration and collaborations in the past three years have been unprecedented and put us in the top league in the country. I thank the group for empowering with newer challenges and look forward to working with the leadership team, many wonderful clients and colleagues, launching newer expertise, to consolidate our strengths further."

WOW Skin Science appoints Nikita Jaswaney as Head of Innovation

Personal care brand WOW Skin Science has roped in Nikita Jaswaney as Head of Innovation.

“With her vast experience in product innovation and category development across global personal care brands, Nikita will play a pivotal role in driving new product innovation and development for WOW Skin Science, WOW Life Science and Body Cupid. She will also be responsible for leading the launch of new brands & strategic brand mixes under the parent company, Body Cupid,” the company said.

“With more than a decade of experience in the beauty, grooming and personal care segments both globally and in India with legacy brands and industry leaders such as Unilever and L'oreal, Nikita’s core competencies are in brand innovation, deep consumer insight-led product development and strategic brand communication. In her earlier stints, she led many successful new-format launches & renovations in haircare & makeup. On her last international project on innovation & marketing communication with Garnier Hair Color she launched the disruptive Garnier Men 5-minute shampoo color in South Asia & global emerging markets,” the team shared.

Excited about her new role, Nikita Jaswaney, states, “WOW is a super brand, born in India, born in digital and native to today’s consumers across geographies. The pace and action-led culture of innovation and consumer focus of the company are the main reasons I find this role challenging and exciting. Leading the team in this new world where legacy brands are kept fit on the ground with active competition from agile and super innovative D2C brands like WOW. Consumer insights and the velocity of translating those insights into exciting brands drive today’s beauty and personal care spaces and I am looking forward to driving those disruptive strategies at WOW.”

Adding to this, Manish Chowdhary, Co-CEO, Body Cupid states, “I am pleased to welcome Nikita Jaswaney to the WOW family. An expert at creating innovative product mixes and strategic brand development plans, Nikita brings along with her the experiences that will help us widen our thought processes and have a very focused outreach to reach our goals and objectives for 2022 and ahead."

Ruchira Raina joins Rediffusion as Head of South & East

Rediffusion has named Ruchira Raina as Executive Director, South and East. She will be based out of Bangalore. Rediffusion’s Kolkata, Bangalore and Chennai offices will report to her.

Raina has over 35 years of experience in media, advertising and marketing. She is a former Managing Director of Dentsu Communications, where she headed the agency from 2003 to 2011.

Starting from Anand Bazaar Patrika (ABP) in media in the late 80s, Raina then moved to Mudra in media, and then shifted to client servicing. She then joined Rediffusion Kolkata to lead the Eveready and Shaw Wallace businesses, shifting to Rediffusion Bangalore as Branch Head where she ran the entire BPL business. In 2002, Ruchira moved to TVS in brand management. In 2003, she joined Dentsu.

Post Dentsu, Ruchira Raina moved in 2011 to Aircel as head of market research and consumer insights. In 2015, she shifted base to Australia to pursue some entrepreneurial projects.

“I have known Ruchira Raina for nearly three decades. She is a marketing powerhouse and a brand dynamo. I have rarely seen anyone as sharp and as committed to clients’ brands as Raina. She has a deep understanding of diverse categories and is an expert on automobiles – both 2-wheelers and 4-wheelers. Ruchira’s return to Rediffusion after a long hiatus is most welcome”, says Dr. Sandeep Goyal, Managing Director of Rediffusion.

“For me, Rediffusion is home. I almost feel as if I have not really been away for so long. I have enjoyed some of my best client relationships at Rediffusion. We have produced outstanding work on a number of market leaders over the years and I am looking forward to doing it all over again in this innings. Clients today demand lots more of digital interventions, and luckily in my previous assignments I got to do a lot of that stuff,” says Ruchira Raina.

Raina helped create the ‘Give Me Red’ campaign for Eveready. She launched BPF QPF TVs. She launched the famous Aamir Khan campaign for Toyota Innova, the John Abraham campaign for Yamaha and the Hrithik Roshan campaign for Acer. She also launched brand Aircel, giving MS Dhoni his first major commercial break. “Advertising can be fun when brands are willing to take some risks to achieve exponential growth”, adds Raina.

m/SIX names Sahil Sachdeva as the National Digital Head

m/SIX has appointed Sahil Sachdeva as the National Digital Head at m/SIX.

In this role, as the National Digital Head of m/SIX India Sahil will be responsible for managing the agency’s national digital services and helping existing and new clients transform their digital processes and marketing strategies as well as achieving ROI driven marketing outcomes. He will focus on strategic and innovative solutions, this will include the continued development of integrated and ‘Always-on’ digital strategy that cuts across programmatic, paid, social, search & eCommerce. 

Saket Sinha, Senior Vice President and Head of m/SIX India said, “Sahil has been a part of the family for a long time now. He brings with him in-depth knowledge and great expertise in the digital field. I am confident that Sahil will play a key role and help us elevate our business offerings and deliver the best to our clients in the digital space.”

Sahil comes with rich and vast experience in the digital industry and is known to design & deliver strategic direction to digital initiatives for brands like SonyLiv, Emami, Burger king, Revv, Veeba, Harley Davidson, Noise, WhiteHat Jr. etc. Over the past 14 years, he has held various roles across planning, programmatic and digital marketing joining the m/SIX family in 2017.

Sahil Sachdeva, National Digital Head, m/SIX said, “I am extremely excited to take over this role of spearheading the digital offerings for clients for m/SIX India. It’s an exciting time for the industry where marketing today is data-driven and digital-first. I look forward to working with brands to explore and co-create cutting edge & innovative digital media solutions, not only to reach their consumers more efficiently but also to deliver business and brand outcomes. I am grateful and proud to be part of the m/SIX family that has given me such an amazing growth opportunity and looking forward to working with the entire team to deliver the best of digital strategies to the clients. Thrilled for the next chapter here!”

Sahil will be based out of Gurgaon and will report to Saket Sinha Senior VP and Head of m/SIX India.


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