MX Player Ropes in Sidd Mantri as Senior VP, Product

MX Player has roped in product Sidd (Siddharth) Mantri as Senior VP - Product, who is responsible for driving a differentiated product strategy for all its brand offerings across OTT video, music, games and short form video platform, MX TakaTak. As a part of this role, he will lead product development and analytics in India, China and Singapore and will craft the product vision and roadmap for MX businesses worldwide.

With 17 years of experience globally and within India, Sidd has delivered innovation, growth and profitability for businesses across digital entertainment, consumer lifestyle, digital content protection and enterprise services & platforms.

In his role at MX, Sidd is looking forward to breaking new ground in the digital entertainment space, delivering the best-in-class entertainment experience to consumers and contributing towards the growth and success of India’s leading entertainment platform.

Wondrlab Strengthens Its Creative Team

Wondrlab has strengthened its creative team with key hirings of Rahul Mahajan as Senior Creative Director – Art, Abhijeet Kalan as Creative Director – Art, and Sagar Desai as Associate Creative Director – Art. The trio will partner with Wondrlab’s existing Creative Directors – Copy, namely Clyde Galbao, Prakhar Deogirikar and Tanuj Khanna, and will report to Ruchita Zambre, Group Creative Director, at the start-up. They will be based out of Mumbai. 

“What’s Your Problem (WYP) was probably the only agency continuously growing and hiring last year. The impetus on hiring great talent only increases with the Wondrlab acquisition. We are very clear that people, product and profit are our focus. We have won several new businesses and are churning out some of our best work. Only great talent can help us sustain this momentum. At the same time, the battle going forward is not going to be won through old-school advertising – but through platform and technology-based creativity. Every hire at Wondrlab comes with a technology or platform expertise – Rahul, Abhijit and Sagar are no different. With not just a proven track record building awards and big brands, but also experience in digital, they are perfectly aligned with what we hope to achieve going forward,” comments Amit Akali, Co-Founder and Chief Creative Officer, Wondrlab.

Adding to that, Ruchita Zambre, Group Creative Director, Wondrlab said, “Rahul is an acclaimed creative, with several international accolades to his name. He is also a Gold Lion winner at Cannes. His excitement and understanding towards platform first thinking and IPs make him a perfect fit at Wondrlab. Abhijeet brings over 10 years of experience at various agencies and has a fantastic sense of design. He has also won several awards. And Sagar joins us from Dentsu Webchutney where he has been part of some amazing award-winning work in the past couple of years. His passion for tech and gaming platforms makes it a great mix. I am very excited to have them on board and looking forward to doing some amazing work along with their partners and extended teams.”

Manu Sharma, Ex-Samsung VP Joins Nothing

Nothing, a new London based consumer technology company, has appointed Manu Sharma, as its Vice President and General Manager, Nothing India. Manu will be driving the growth, business development & operations for Nothing in India.

Manu is an expert and veteran in the consumer technology space, having spent over two decades working with Samsung Mobile and Hewlett-Packard in India. He will be overseeing the regional product strategy, marketing and sales operations for the brand, as well as setting up the India office.

“I am thrilled to welcome Manu as part of the growing Nothing team. He is an experienced business leader with a deep knowledge and understanding of the consumer technology industry in India. With his proven track record and experience, he will play a pivotal role for our growth in India,” mentions Carl Pei, CEO and Co-Founder of Nothing.

"I am very excited to be part of Nothing’s journey. Carl’s vision is inspiring and I am confident that Nothing will have a meaningful impact on the consumer technology market in India and around the world,” expresses Manu.