Hires & Promotions: Meta, Sony Pictures, Yahoo, Actyv.ai

Quick look at new hirings, promotions and people movements in the A&M space

Meta Appoints Saugato Bhowmik As the Director of CPG, Auto & D2C Industry Vertical in India

Meta has appointed Saugato Bhowmik as the Director of CPG, Auto & D2C industry vertical in India to lead the strategy and solutions that is focused on the company’s largest consumer goods and auto advertisers. Saugato’s appointment comes on the back of a series of senior leadership recruitments over the past few months across business, policy, and partnerships, demonstrating the company’s expanding charter and commitment to India.

As a part of his role, Saugato will spearhead the company’s strategic relationship with the country’s leading consumer goods companies and auto businesses, as well as the exciting charter of direct-to-consumer businesses. He will report to Arun Srinivas, Director and Head of Global Business Group at Meta in India.

Saugato comes with more than 20 years of experience in senior sales, marketing, and business strategy roles at leading CPG companies such as Dabur and Unilever. He has also held key leadership positions at Viacom18 Media, where he also launched Voot Kids OTT. His last assignment was with Red Bull, where he was the Chief Marketing Officer for India. 

Said Arun Srinivas, Director and Head of Global Business Group at Meta in India, “The consumer goods and auto industries in India are on the cusp of a massive transformation as they transition to online with businesses building new ways of reaching their customers. We play a pivotal role in this journey as many of the brands in this space are using our apps to go direct-to-consumer. We are thrilled to welcome Saugato as he joins our team to lead this exciting mandate and to shape the role our apps can play in enabling the growth of some of India’s largest consumer goods and auto businesses.” 


Sony Pictures Entertainment India MD Vivek Krishnani quits  

Vivek Krishnani, Managing Director of Sony Pictures Entertainment India, has stepped down, according to sources. Krishnani joined the organisation in 2015 and was associated with the network for over six years.

Previously, Krishnani served as Sony Pictures Network India's Head of Motion Picture Revenue and Marketing (earlier known as Multi Screen Media Pvt. Ltd). Krishnani also spent six years as the Head of Distribution, Marketing, and Syndication at Fox Star Studios. He has worked on films like Avatar, Slumdog Millionaire, the Ice Age franchise, Life of Pi, and the X-Men franchise, as well as Indian films such as My Name is Khan, Bol Bachchan, Raaz 3, Force, Jolly LLB, and Jannat 2.

From 2006 to 2008, he served as Executive Director Marketing - Asia Pacific at Turner Entertainment Networks in Hong Kong, where he was in charge of marketing and interactive strategy for Turner Entertainment's entertainment channels (Cartoon Network, POGO, Boomerang and TCM). He came to Turner from Star TV Network, where he was senior manager of marketing for more than four years.

He was also associated with networks such as Radio City and Lowe Lintas.


Yahoo names Alicin Reidy-Williamson as Chief Diversity & Culture Officer

Yahoo has appointed Alicin Reidy-Williamson as Chief Diversity & Culture Officer, where she will lead Yahoo’s diversity, equity and inclusion (DEI) efforts globally, in addition to building upon Yahoo’s passionate and positive team culture.

In her role, Reidy-Williamson will report directly to CEO Jim Lanzone, and work closely with leaders at Yahoo to continue to grow a diverse workforce and strengthen policies, practices and businesses that nurture a culture of inclusion. She will also lead a team of DEI and employee experience practitioners, oversee employee engagement and strategic partnerships, and continue to champion accountability across teams, functions and geographies.

"Prioritising diversity, equity and inclusion in all that we do make us a better company, a better employer and a better contributor to the communities we serve," said Jim Lanzone, CEO of Yahoo. “Alicin has a strong track record of driving DEI innovation and the experience to lead Yahoo during our next stage of growth. She will help to unlock the full potential of our workforce and business that will fully reflect Yahoo’s values and purpose. I look forward to her leadership and partnership.”

“In my conversations with leaders across Yahoo, it is clear the company’s DEI culture runs deep - and impacts every employee at every level,” said Alicin Reidy-Williamson. “By leveraging the power of this culture, we can drive business results while accelerating employee engagement and experiences that create access, advocacy and community. Yahoo’s long-standing commitment to an inclusive workplace coupled with its new transformation makes it an exciting time to join the company.”

For over 25 years, Reidy-Williamson has led Culture, Purpose and DEI for top companies. She previously served as Chief Inclusion Officer at Endeavor, leading inclusion strategies globally across multiple businesses. Prior to Endeavor, she was Managing Principal for The Raben Group, a national public policy and communications strategy firm, where she developed the DEI practice. Reidy-Williamson also spent 13 years at Viacom and MTV Networks, launching the company’s efforts in corporate responsibility, diversity and inclusion, and public affairs, while managing their growth. She will be based in New York.


Chandru K Sambasivan joins Actyv.ai as Head of Marketing

Actyv.ai, an AI-powered Enterprise SaaS platform focusing on B2B BNPL, today announced the appointment of Chandru K Sambasivan as the Head of Marketing, Business Development and Strategic Initiatives. Sambasivan will be part of the Executive Management team at Actyv.ai. With over 20 years of experience in the field of sales & marketing, business development and content strategy, he will be responsible for driving Actyv.ai’s strategic partnerships & initiatives in addition to marketing and communication spanning across enterprises, SMBs and banks/financial institutions across the world. A Pearson Chevening Scholar and a British Commonwealth Scholar, Sambasivan has worked across senior and pivotal roles at the Times of India Group.  

Commenting on his appointment, Raghunath Subramanian, Co-Founder, Global CEO and Executive Chairman, Actyv.ai said, “At Actyv.ai, in our quest to take BNPL (Buy Now Pay Later) x AI platform global, we looked out for extraordinary leaders with demonstrated execution capabilities who resonate with the business objective and brand messaging of transforming the entire supply chain ecosystem. Chandru is a rare find, an amazing individual, a knowledge repository, visionary, and his vast experience & expertise will be of immense value for us to strategise and scale.”  

Chandru K Sambasivan said, “I am very excited to be part of the Actyv.ai journey. I believe there is a tremendous opportunity for us to have a transformational impact on complex ecosystems in the B2B BNPL space, addressing the rising demand for responsible credit across the world. I believe that my experience launching multiple products and services, working directly with the top management at the Times Group, will come in handy at actyv.ai.”  

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