Hires & Promotions: Mullen Lintas, Carat India, Shemaroo

Here is a quick look at new hirings, promotions & people movements this week

Mullen Lintas appoints Sharon Picardo as Executive Director & Head of Mumbai

Mullen Lintas has appointed Sharon Picardo as Executive Director and Head of Mumbai operations.

Sharon brings 22 years of experience as a P&L Head and Brand Strategist.

Hari Krishnan, CEO of Mullen Lintas, says, “Mullen Lintas is one of the youngest creative agency brands in India’s top 10. Building brands using the ‘Challenger’ framework, we have managed to create a quiet revolution in terms of creative reputation and growth. Mumbai being our flagship operation, this is a very coveted role in that sense. In Sharon, we found a perfect leader and team player. She has the right blend of experience and knowledge to be able to lead the fabulously talented Mumbai team and consolidate & grow the operations of Mullen Lintas, Mumbai.”

Sharon Picardo expresses her excitement about joining the team, “Mullen Lintas has been making quite an impact over the last few years with their brand of creativity and also in terms of growth, the no: of new brands and categories they’ve added is quite impressive. So, when this opportunity came up, I felt that it would be an exciting challenge to take up, to team up with some of the best talents, maintain the pace and consolidate the success. My interactions with the leadership team regarding the vision and plans for Mullen Lintas also gave me further confidence. I look forward to this exciting journey.”

Simantini Ghosh joins Carat India as Vice President – Content

Simantini Ghosh has joined Carat India as Vice President – Content. 

Ghosh made the announcement on LinkedIn. She writes, “As I embark on an exciting new journey at one of the fastest growing and buzziest agency networks, I can already feel an infectious energy on my day 4 here. I thank Anita Kotwani for giving me such an exciting assignment and I cannot wait to sprint in swag again! I’m happy to share that I’m starting a new position as Vice President - Content at Carat!"

Ghosh is a seasoned content marketeer helping brands chart a creative journey built on strong insights, media, and measurement fundamentals. 

Prior to this, she was with Wavemaker for over 3 years.

Previously, Ghosh had been associated with Essence for nearly six years. In her last role at Essence, she held the position of Associate Director for Content and Innovation. Her key responsibility was to drive business for the content practice of the South and evangelise the use of content in brand media plans.

Ghosh has authored several noteworthy content & digital creative initiatives for brands across categories like FMCG, Ecommerce, BFSI, Edu-tech and Lifestyle. 

Shemaroo gets Arpit Mankar as Head for Non-Bollywood Category

Shemaroo has announced the appointment of  Arpit Mankar as Head - Non-Bollywood Category. 

Earlier, a media house reported that Abhishek Joshi will be the Head of ShemarooMe, the OTT platform of Shemaroo.

As Head of Non-Bollywood Category, Arpit Mankar will be responsible for developing an overarching content strategy for various regions in India and abroad. 

Mankar comes with over 20 years of experience in the Media & Entertainment industry, having worked in leadership roles at Star India, Sony - AXN Networks and Reliance group. In his last stint at Disney-Star, he served in key positions including Head of Programming Strategy for Star Plus and General Manager - Star Bharat, responsible for delivering viewership and profitability targets for the Hindi GEC. In this new role, he will be reporting to Arghya Chakravarty, COO – Shemaroo and will be a part of the executive committee. 

Abhishek Joshi as Head of ShemarooMe will be overseeing the strategy, planning and operations of the platform. He will be responsible for driving revenue, subscriber acquisition and will be leading a team of cross-functional executives to maximize growth. 

In his last role, Joshi was the Business Head of SVOD & Head of Business Partnerships at MX Player. Through his career spanning more than two decades he has worked with leading M&E players like Sony Pictures Networks India, Zenga Media Pvt Ltd (ZengaTV), Reliance Big Pictures, Sony Liv & ABP Group. He will be reporting into Zubin Dubash, COO – Digital Business.