Hummel & Udaan apprises a pan-India distribution partnership. As part of this partnership, Hummel will leverage Udaan’s distribution network to offer its products across the length and breadth of the country.

“We are excited to sign an agreement with hummel to be their exclusive pan-India distribution partner. We will use our extensive reach, tech-enabled platform and experienced team, to cater to hummel’s existing and prospective customers across the country. With benefits of immediate access and distribution efficiencies leveraging the power of eCommerce, over 2500 brands have already partnered Udaan, and we welcome hummel to our growing cohort of partners,” highlights the Head - Lifestyle Category of Udaan, Kumar Saurabh speaking on the partnership.

Hummel India & SEA Director, Soumava Naskar adds, “Udaan has built an incredible team & digital network throughout India and we look forward to expanding our reach to consumers with an improved customer experience. We are committed to this partnership and look forward to credible & successful long-term association.”