INOX, ITC Introduce Safe Menu At Cinema

The deal will introduce safe and authentic Indian cuisines across its country-wide multiplex menu

INOX Leisure has partnered with ITC's Kitchens of India to introduce a re-defined innovative F&B experience across all multiplexes of INOX located across India. The new menu additions will provide newer home-style options to INOX customers, whether ordering at cinemas, or from the comfort of their homes through food-ordering apps. 

Effective today, all patrons across the country can treat their senses to a range of exotic dishes which capture the rich heritage of authentic Indian cuisine including Vegetable Pulao, Hyderabadi Vegetable Biryani, Dal Makhani, Rajma Masala, Pindi Chana and Steamed Basmati Rice. These dishes are specially curated by expert chefs from ITC, who have expertise in delivering the best of Indian taste from all corners of the country. Furthermore, ITC ensures that the products are passed through the most stringent quality checks to ensure the delivery of a delicious and safe dining experience to consumers. 

Commenting on the collaboration, Dinesh Hariharan, Vice President, Food & Beverages Operations, INOX Leisure, said, “With this collaboration with ITC, we aim to further enhance our existing gourmet and indigenous food offerings for millions of INOX patrons spread across the country. With the addition of the Kitchens of India range, we are expanding the choices for our patrons by offering an aromatic and flavourful dining experience with their loved ones while watching the movie. We are certain that consumers will greatly benefit from this collaboration by receiving an array of authentic local culinary delights across the country. Served in the premium spill and leak-proof packaging, our guests will be able to comfortably relish the supreme delicacies even while enjoying a movie. This collaboration is a critical stepping stone in our endeavours to strengthen INOX’s F&B service brand as well as strengthen the bond with our patrons, by offering them newer preferred choices.” 

Elaborating on the partnership, ITC Spokesperson Shuvadip Banerjee, VP, Marketing Services, ITC (Foods Division) added, “Through this partnership with INOX, Kitchens of India will aim to help redefine and shape a new horizon of cinema and food experience for movie-goers. This transformative endeavour from ITC will delight consumers with a range of offerings right from finger snacking food to regal Indian delights. As citizens gradually resume out-of-home leisure, entertainment experiences & activities, food safety and hygiene continue to be of paramount importance to consumers. As Kitchens of India features on INOX’s menu hereon, consumers will not only enjoy the benefits of convenient indulgences in regal Indian delicacies while enjoying their movie but will do so with a safe, hygienic and reliable brand. We hope with our collaboration, both ITC and INOX can meaningfully enhance consumer experiences”.

INOX’s new F&B roadmap also includes introducing new processes and exciting innovations, including making their food available on online food ordering platforms, Swiggy and Zomato.  

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