ITC Sunfeast Baked Creations Joins RCB For Women’s T20 League 2024

As the official gourmet food partner, the partnership will see the brand integrate seamlessly into the T20 sports ecosystem, offering the widest variety of heavenly croissants and pull-apart bagels during the tournament.

ITC Sunfeast Baked Creations has partnered with Royal Challengers Bangalore (RCB) as the official gourmet food partner for the Women's T20 League 2024. This association is not just about cricket; it is about creating a fusion of indulgence and excitement that will have fans cheering for more. Both brands have come together to celebrate the resilience and determination of women in sports.

Rohit Bhalla, food tech business head at ITC says, “We are incredibly proud to be associated with RCB. This isn't just a partnership; it's a celebration of the power of sports coming together with exceptional taste. At Sunfeast Baked Creations, we're all about championing women's success and providing them with the support they need to conquer the world – one delicious treat at a time. Through this partnership, we aim to provide players and fans with a truly delightful experience.”

In a delightful twist of fate, both RCB and Sunfeast Baked Creations proudly sport the colour red as their signature hue, making this partnership a perfect blend of synergy and style. This partnership will see the brand integrate seamlessly into the T20 sports ecosystem, offering the widest variety of heavenly croissants and pull-apart bagels during the tournament.

Rajesh Menon, vice president and head of Royal Challengers Bangalore comments, “We are delighted to welcome Sunfeast Baked Creations as our Official Gourmet Food Partner for this season. This partnership is a perfect synergy between two brands that share a passion for curated experiences and a commitment to creating memorable moments."