Tarla Dalal's biopic, based on the life of the home chef and Padma Shri award-winner Tarla Dalal unveiled an affiliation with InCred Finance.

InCred’s brand association through its InCred Business Loans vertical aligns with the spirit of the film, which celebrates the aspirations of small company owners across India and symbolises the notion that anything is possible with big dreams and unwavering confidence.

InCred Finance is showcasing its business loan product in a co-branded commercial campaign that includes film footage and a byte from Huma Qureshi, who represents Tarla Dalal in the film, as part of this collaboration. The video demonstrates how InCred's business loans may help any entrepreneur achieve greater business success.

Bhupinder Singh, Founder & Group CEO of InCred, commented on the partnership, saying, “We are thrilled to collaborate with the creators of this remarkable biopic on Tarlaji. She is an inspiration to many - and especially to women. Entrepreneurs are the foundation of the Indian economy, playing a pivotal role in fostering innovation, generating employment opportunities, and contributing to economic growth. We, at InCred, are committed to supporting entrepreneurs by offering them hassle-free and quick business finance.” 

Ronnie Screwvala, Producer of RSVP Movies, said "Through this film and our partnership with InCred, we aim to fuel the passion that Indians have for entrepreneurship and encourage them to pursue their desires, setting a great example for future generations. It is a tribute to entrepreneurs and leaders who work relentlessly, conquering all challenges in their path.”