Ever since Jio arrived in the Indian telecom market in 2016, the face of the industry has not remained the same. It was no less than a masterstroke for Jio to offer free lifetime calling to its customers in an industry that derived 75 per cent of its revenue from voice. Additionally, it made data become the focal point for all in competition, helping Jio enjoy the highest mobile data user base in India and eventually, leading to $10 billion in annual savings for the economy.

JioAds' CEO, Gulshan Verma, at the BW Marketing World-DDB Mudra Group Digital Almanac 2022 launch, talks about the $5 trillion/ $10 trillion economy conversation making rounds for a long time. However, for him, the real argument is whether this happens by 2025 or 2027? Or whether in 2030 or 2032? "But before this, the quality of life of every customer has to improve," he emphasises. 

He further explains how India will be in the fast-growing part of the economy for the next 5-7 years. For Verma, the next phase of digital (5G launches in India, privacy and consumer trust, IoT, the demise of cookies, D2C brands, metaverse) will open a plethora of opportunities for the economy to grow even further, he advocates.