Jio-bp Appoints Saatchi & Saatchi Propagate for Digital Media Mandate

SSP will be a key partner helping Jio-bp grow its digital footprint and oversee social media as well as content strategy

Saatchi & Saatchi Propagate (SSP) won the digital marketing mandate for Jio-bp.

The agency will be a key partner in helping Jio-bp grow its digital footprint and improve social media engagement as it sets out on its digital journey to build a strong online presence across a variety of channels. Moreover, they will oversee Jio-bp's social media and content strategy.

By utilising the potential of digital platforms, Jio-bp aims to engage more customers, reach a wider audience, and provide personalised experiences.  SSP brings in its expertise in crafting innovative digital campaigns and their deep understanding of the Indian market, which will help make a substantial and enduring impact in the digital space. 

Paritosh Srivastava, Chief Executive Officer, L&K Saatchi & Saatchi stated, “We are excited to collaborate with Jio-bp in realizing their ambitious goals for the Indian market. Our partnership seeks to further accelerate Jio-bp's trajectory in the upcoming years to continue building on the amazing growth it has demonstrated over the past several years.”

“Jio-bp is working on reimagining mobility in the country and we are thrilled to partner with them on this transformative journey. Together, we seek to build a seamless digital experience that resonates with customers, propels the growth of Jio-bp, and paves the path for a new era of mobility solutions in India,” said Prachi Bali, Executive Vice President & Business Head, Saatchi & Saatchi Propagate. 

Jio-bp mobility stations are designed to help meet this growing demand and are located to suit customer convenience. They bring together a range of services for consumers on the move including additive fuels, EV charging, refreshments & food, and plans to offer more low carbon solutions over period of time.