The official kit sponsor of the Indian cricket team is branded apparel company Kewal Kiran Clothing Limited (KKCL), which owns brands like Integriti, Killer, and Lawmanpg3. The sports consultancy company ITW Catalyst helped to make the collaboration possible.

The brand will be visible on the Team India jersey's right upper chest.

The KKCL will display the brand Killer logo on Team India's uniform until 31 May, 2023, per the terms of the agreement with the Board of Control for Cricket in India (BCCI).

E-sports organisation MPL Sports is replaced by KKCL. MPL Sports and the BCCI signed a three-year agreement in November 2020 that was set to expire in December 2023. For each game, MPL paid Rs 65 lakh as the official kit sponsor. In order to extend its retail base, KKCL will be able to connect with millions of fans thanks to the sponsorship agreement with the BCCI. KKCL has so far used on-ground branding to participate in the cricketing world.

Hemant Jain, Joint MD of KKCL, commented on the new alliance by saying that it is a source of great pride for them  to be on the India jersey. They have  thanked their friends at ITW Catalyst for making this relationship with the BCCI possible. As a local brand, they are honoured to be given the chance to promote themselves on one of the most prominent properties in international sport. They're excited to expand their brand and serve one of the biggest fan bases in the entire planet.

They will make the Indian jersey available to cricket fans through the network of more than 350 shops, 1800 LFS, and 4000+ Multi Brand outlets.