Karnataka Bank Celebrates Centenary Year; Embraces Adaptability & Evolution

The bank's latest campaign encapsulates the idea that the true legacy lies in understanding the need to evolve with the times

Karnataka Bank has rolled out the ‘Bharat ka Karnataka Bank’ campaign that marks a hundred years of trust, excellence, resilience, and commitment to serving the nation.

In commemorating a century of banking legacy, Karnataka Bank has embraced the theme of adaptability and evolution. The campaign encapsulates the idea that the true legacy lies in understanding the need to evolve with the times. 

Jointly executed by Havas Media India and Havas Worldwide India, the campaign underscores Karnataka Bank's ability to adapt to the changing times while staying true to its core values. It aims to strengthen Karnataka Bank's brand awareness, fostering a deeper connection with customers while also inviting new patrons to be a part of its storied legacy.

The bank has not merely stayed true to its values but has also paid homage to the culture and ethos of every state it has been a part of. It is today ‘Bharat Ka Karnataka Bank’.

Talking about the association Srikrishnan H, MD & CEO, Karnataka Bank says, “Karnataka Bank’s centenary is much more than just a celebration of a century of accomplishments; it is a bold assertion of our vision for the next hundred years. This astounding milestone exemplifies our unwavering commitment to advancing India’s agenda of national financial inclusion. We’re happy to have Havas India as our trusted strategic partner as we continue to work towards this ambition.”

Talking about the campaign, Sekhar Rao, Executive Director, Karnataka Bank adds, "For a century, we've been more than just a bank; we've been a trusted partner in millions of people's journeys. By remaining true to our core beliefs and embracing innovation, we have remained a steadfast partner to generations of families. We're excited to launch our new brand campaign, celebrating Karnataka Bank's 100-year legacy while looking ahead as a Bank, not just Karnataka, but for Bharat - Namma Karnataka Bank, Delhi walo ka Karnataka Bank, Mumbai walo ka Karnataka Bank - Bharat ka Karnataka Bank... This campaign marks our journey towards a tech-driven future, blending tradition with cutting-edge solutions for customers and communities nationwide”.

The campaign will be live on television, digital channels, social media platforms, out-of-home displays, and print media.

Rana Barua, Group CEO, Havas India, Southeast Asia & North Asia (Japan & South Korea) comments, “I would like to congratulate Karnataka Bank as it marks a century of excellence. Amidst global financial challenges, Banks in India have displayed remarkable resilience, surpassing global counterparts in growth and profitability. Hence it is the perfect time to forge a profound partnership with one of India's premier financial institutions. We thank Karnataka Bank for placing their trust in us."

Uday Mohan, Managing Director, Havas Media India shares, “Creating a symphony that echoes the remarkable journey of Karnataka Bank, we have meaningfully positioned the bank's narrative via this campaign across multiple media channels. This milestone campaign not only reflects our dedication to precision, apt messaging and targeting but also ensures that every story shared resonates deeply with audiences, cementing Karnataka Bank's legacy for generations to come. We are immensely proud to be part of this centennial celebration and wish many more years of success for this iconic brand.

Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India mentions, “It is easier to count the number of days in a hundred years than to count the relationships we've built over that time. This thought is at the heart of our campaign. A thought driven by a steadfast commitment to customer satisfaction. A thought that is also captured by showcasing real stories of real people, who have been our bedrock for close to a century now.”

Tags assigned to this article: