KidZania Names Hasmukh M. Gorava As Marketing Head

As the former DGM Marketing at Imagicaa, Mumbai, Gorava formulated a Go-to-Market Strategy, achieving a 70 per cent market share in three years and establishing Imagicaa as India's top school entertainment destination

KidZania appointed Hasmukh M. Gorava as its Marketing Head. In this new capacity, he will spearhead KidZania India's marketing strategies, with over 13 years of experience in consumer marketing, brand promotions, and comprehensive media planning.

Rahul Dhamdhere, CMO KidZania India, expressed confidence in Gorava's appointment, stating, "We are excited to welcome Hasmukh M. Gorava as the Marketing Head. His extensive experience and strategic approach will undoubtedly enhance our marketing initiatives. Hasmukh's commitment to driving brand visibility and consumer awareness resonates with KidZania's mission to provide enriching experiences for children."

In addition to leading KidZania's marketing efforts, Gorava's responsibilities include building campaigns and communication strategies in interactive media and direct marketing programs. He will focus on increasing visitors' attendance, developing pricing strategies to maximise KidZania's profit, and monitoring trends to identify new offers and services.

Hasmukh, equally enthusiastic about his new role, remarked, "I am truly honored to be a part of KidZania, an esteemed organisation that has consistently led the industry. I look forward to utilizing my expertise to contribute to KidZania's success, both in India and on the international stage."

Previously, Gorava served as the DGM Marketing at Imagicaa, Mumbai. He played a crucial role in formulating the Go-to-Market Strategy, contributing 70 per cent market share achieved within three years. His strategic initiatives successfully established Imagicaa as the premier entertainment destination for schools in India.

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