Kohler Unveils Brand Films Redefining Home Spaces For Festive Season

The three brand films have been conceptualised by Tilt Brand Solutions and produced by Corcoise Films

Kohler unveiled three brand films as part of its upcoming festive season campaign. These films are crafted to ignite creativity and evoke a profound desire for a smarter and more dynamic home environment. Kohler invites viewers to embark on an immersive voyage exploring the realms of colours and finishes, the Sveda washbasin, and the purewash electronic toilet seat. 

The campaign films showcase the influence of these newly designed products on consumers, emphasising the brand's commitment to introducing elevated aesthetics and enhanced experiences within bathroom spaces.

The brand film celebrating Colours by Kohler takes viewers on a journey, inviting them to envision a world where every aspect is as vibrant and lively as the palette offered by Kohler. 

In the case of Sveda, the campaign film illustrates the aspiration for individuals to embrace products that prioritise the health and beauty of their skin. Sveda, with its inclusion of steam in the washbasin area, transforms daily skincare routines into moments of luxurious indulgence.

Commenting on the three brand films Vishal Chadha, Managing Director - K&B, India & South Asia says, “At Kohler, we believe that our home serves as a canvas for self-expression. With the release of the brand films ahead of the festive season, we extend an invitation to our consumers to curate spaces that resonate with their essence and personality and, in turn, inspire their social circle.” He further added, “Kohler is dedicated to offering innovation driven by deep consumer understanding and executed with design excellence. With the three campaign films, the brand elevates itself to new heights by introducing industry-first products. These brand films stand as a tribute to self-expression, a jubilation of cutting-edge technology and a testament to holistic wellness.”

Conceptualised by Tilt Brand Solutions and produced by Corcoise Films, these three films capture the essence of the brand's vision which is to transform the bathroom into the focal point of one's home.

“The brief was sharp right from the outset. Once we experienced the beautiful products we too couldn’t stop talking about the form & function. This is what led us to the simple insight. With the unique designs and futuristic functions of the products by Kohler, the customers expectation from everything in the world around them is held at a much higher standard. The three films capture this insight with stark visuals inspired by the range itself.” adds Adarsh Atal, Chief Creative Officer, from Tilt Brand Solutions.

The campaign will feature across digital and offline platforms covering Google, Facebook & Instagram, OTT, and TV.