The campaign aims to integrate Lenovo's consumer portfolios under its master brands - Legion, Yoga and IdeaPad
Lenovo launched a commercial as part of its recent campaign with the objective of enhancing its preference among potential customers. The campaign showcases Lenovo’s range of products highlighting its key features.
The campaign aims to integrate Lenovo's consumer portfolios under its master brands, ‘Legion’, ‘Yoga’ and ‘IdeaPad’. The campaign slogan "You’ll wish everything was a Lenovo" highlights Lenovo's features.
Chandrika Jain, marketing director at Lenovo India, comments, "Our Masterbrand campaign signifies Lenovo's commitment to Smarter tech to all. The underlying message is simple– once you have experienced Lenovo’s technology, there’s no going back. We aspire to be the go-to choice for consumers seeking top-notch features in their products”.
The campaign targets a wider audience in Gen Z and millennials, to position Lenovo as a benchmark for exceptional performance and innovation in the mainstream tech category.
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