Lenovo's New Ad Campaign Highlights Smarter Tech Experience

The campaign emphasises features like smart login and durability, with a specific focus on Gen Z and millennials

Lenovo unveiled a new brand commercial in its latest campaign, aiming to boost its appeal to potential customers. The ad highlights Lenovo's product range and key features.

Chandrika Jain, Marketing Director, Lenovo India commented, "Our Masterbrand campaign signifies Lenovo's commitment to Smarter tech to all. The underlying message is simple– once you have experienced Lenovo’s technology, there’s no going back. We aspire to be the go-to choice for consumers seeking top-notch features in their products”.

The campaign aims to unify Lenovo's consumer product portfolios, which include Legion, Yoga, and IdeaPad. The campaign slogan, "You'll wish everything was a Lenovo," underscores the brand's advanced features such as smart login with an infrared camera, military-grade durability, and high-performance cooling with Lenovo Coldfront Technology.

“When it comes to really good tech, there’s nothing that beats Lenovo. So much so that once you’ve experienced Lenovo, there’s really no going back. And we used this truth to craft a fun, contemporary campaign around the rallying cry - You’ll wish everything was a Lenovo.” stated, Mayuresh Dubhashi, GECD Leo Burnett.

The campaign is directed at a broad audience, with a specific focus on Gen Z and millennials. It builds Lenovo’s consumer brand with a direct approach to gain preference and augment its premium market share.

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