Spotify India rolled out a15 film multi-lingual campaign, which will be aired in phases throughout Tata IPL 2022. The campaign, 'Music Makes Life Better', has been conceptualised and created by Leo Burnett India.  

The films focus on the power of music to help tide over even the most boring or tough situations. Stuck in a cab because of a roadside fight, or on a boring shopping spree, music can always come to your rescue. The 15 film- campaign shot in Hindi, Telugu, and Tamil will be played throughout this year's IPL in phases across language-specific markets.

Watch the film here : 

Hindi Films :

1. Shopping Mode On X Oo Antava Oo Oo Antava
   
   
   
   
2. Traffic Ki Dhun X Badtameez Dil
   
    
   
   
3. Breaking New Hits X Mere Gully Mein
   
    
   
   

Telugu Films :

1. Shopping Mode On X Oo Antava Oo Oo Antava
   
    
   
   
2. Traffic Jam X Inna Mylu
   
    
   
   

Tamil Films :

1. Pattu Cheera or Paata Cheera? X Oo Antava Oo Oo Antava 
   
    
   
   
2. Traffic Paata X Saami Saami
   
    
   
   

With IPL being one of the biggest sporting events in the country, Spotify hopes to resonate with the diversity in the Indian market through its latest campaign. 

Speaking about the campaign Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett said “This campaign literally allows us to see situations through the filter of music, making us see humour even in a situation where you are stuck. Each film introduces audiences to the fun but relatable characters and situations coupled with music that is helping them cope. Keeping the signature Spotify humour intact, we’ve created a language native campaign that will hold appeal across the length and breadth of the nation. No matter what the situation, Spotify has the right music solution. Spotify ‘Sunte Ja’.”

Campaign Credits: 

Agency: Leo Burnett

CEO & CCO – South Asia, Leo Burnett: Rajdeepak Das

CEO & CSO – South Asia, Leo Burnett: Dheeraj Sinha

National Creative Director: Vikram Pandey 

Creative Director:  Alisha Sharma

Associate Creative Director: Anugrah Gopinath, Madhurenu Datta, Kiran Talegaonkar

Art Director: Rohan Madav

Associate Vice President Servicing: Pooja Punjabi

Senior Brand Servicing Associate: Dhairya Bhagat

Associate Vice President Strategy: Noor Samra 

Brand Strategy Director: Somdatta Roychowdhuri

Production House: Early Man FIlms

Director: Abhinav Pratiman