Echoing the essence of love and togetherness, brands have put together interesting campaigns to rekindle the spirit of the festival of love
13 February, 2021
By Namah Chawla
With Valentine’s Day just around the corner, brands are gearing up to spread the message of love through their V-Day campaigns. Most brands seek this time to be apt to connect with their customers and rekindle the emotional bond.
Echoing the essence of love and togetherness brands have put together interesting campaigns to rekindle the spirit of the festival of love. Here are some brands that jumped on the Valentine’s Day bandwagon this year:
Parle Products has launched its Valentine’s day campaign #HarKismiMeinHaiKiss for their widely recognised toffee brand ‘Kismi’. The Nationwide campaign is rolled out on TV and digital platforms.Conceptualised by Rediffusion, the TVC captures the innocence of the first crush while encapsulating the initial expression of love with cute and awkward moments among teenagers. The film showcases the adorable moments of two teens wherein ‘Kismi’ toffee plays the role of a cupid and an enabler. Built on the brand thought of 'Har Kismi mein hai Kiss' showcasing a cute-awkward moment of a young couple where the flavours of Kismi save the day for them and make it memorable. The film will be released pan India in Hindi and Marathi languages.Along with the TVC, the brand will also engage with Gen-Z on social media platforms through interactive posts, giving its viewers a chance to celebrate this special day with their loved one and receive a newly launched Kismi Gift pack.
PVR brings a specially curated Valentine’s Day Film Festival with popular Bollywood, Hollywood & Regional romantic movies across 17 cities in PVR Cinemas. The week-long festival started on 12th February will screen iconic titles like La La Land, A star is born, Jab We Met, Dil to Pagal Hai, Dilwale Dulhania Le Jayenge etc.The experience will be made enthralling, engaging and delightful with introduction of special Valentine’s Day combo, exclusive offers on movie vouchers for couples and ‘PVR Love Letter’ – an expression of love on the big screen with their personalized message appearing during the show.
Adding to the joyous celebrations for Valentine’s Day, Lay’s has brought together more than 20 popular brands from across the spectrum to engage in a fun, social media banter that is already winning hearts of netizens across India!
Valentine’s Day celebrations have taken a different avatar this year – virtual dates, online catch-ups and social distancing. In an attempt to keep the spirits high even with celebrations going digital, Lay’s captured the unique ‘Relationchip Status’ that users share with loved brands like Cadbury Dairy Milk Silk, Center Fresh, Domino’s and more through distinct creative messages on Twitter and Instagram. These special, customised messages featured the new Lay’s Herby Crush and Lay’s Cheesy Love, the two new, limited-time flavours launched by the brand earlier this month.
Casio India has introduced a campaign to celebrate the season of love. In today’s fast paced lives, taking out time for your precious ones is important and what better way to show your love than by giving them the gift of time with Casio timepieces and ensuring they are also ‘well on time’.Just like love, sometimes time moves fast. Sometimes it’s slow and then one day time stands still suddenly there’s no distance and all barriers break and sometimes we forget all about them. The campaign aims to redefine the true meaning of love with the gift of time.As part of the campaign, the brand has rolled out two videos that reiterate the importance of time keeping for your special ones. The films will be promoted through digital media and amplified on Casio India’s social media platforms.
International dating service, OkCupid is encouraging singletons to stay romantic and stay hopeful this V-Day. The dating app has launched the second leg of its digital campaign #LoveIs… to gently remind single Indian millennials that they should not be disheartened as #LoveIsIncoming.Through its latest campaign, OkCupid reaches out to these singletons like a warm hug in winters to let them know that they should not despair and be positive, after all love is right around the corner, it is incoming! And OkCupid is there to help them find it.
Britannia Little Hearts
As confessions of love begin, some find themselves at the start of a beautiful journey with their special someone. But, do all romantics get their sweethearts? Not really. Many also go through heartbreaks, however each romantic gesture can be a sweet memory to remember. So why not celebrate those sweet heartbreaks! With that thought in mind, Britannia Little Hearts, launched a special campaign to reminisce those deeds of romance and make someone’s heartbreak a little sweeter.
The film takes us through the journey of a comedy of errors. This is the story of boy likes girl-girl likes another boy – life takes another turn. As a young Aman pulls the courage to leave a gift basket at Neha’s door, he hides away to see what his fate has in store. A curious Neha looks around for her admirer, not seeing anyone around, and she then makes a decision. Will love find a way? Or would there be broken hearts? This brand-new campaign by Britannia Little Hearts takes you on a fun ride that will make you believe that just like Little Hearts every little heartbreak can be loaded with sweetness too. And not just that, Britannia Little Hearts lets every consumer to send a personalised message in the film to someone they want to share the 'Break some hearts' message with.
Noise, the Indian connected lifestyle brand has launched an exciting new campaign - #MakeNoiseforLove and a Limited special Pride edition of Colorfit Pro 3 in VIBGYOR variant. The campaign talks about the clamour that surrounds us each and every day which encourages us to fit in- to behave, look and to love in a certain way but with this campaign, Noise aims to spread the message that love is a thing that connects and brings everyone together.
As part of the campaign, forerunners from the pride community such Nakshatra Bagwe (actor and an award-winning filmmaker), Namitha Ammu (Actress, Social worker and Miss Trans Star International 2020), Navin Noronha (Comedian), Durga Gawde (Artist & Activist), Maitrayanee Mahanta (Writer), Suresh Ramdas (Mr. Gay India), Inderjeet Nagi (Fashion Designer), and many influencers like Debendra Nath Sanyal, Mohit Dudeja, Pardeep Sircar and Soumitra, have come forward to share their message of love with the world. With this, Noise not only plans to celebrate love in its true essence but also support it.
Rage Coffee & Country Bean Coffee
This Valentines Day treat your partner with a flavourful cup of instant coffee at home. Rage has come up with some exotic coffee flavours which you & your partner can enjoy by staying in and treating yourselves. This gift box has 4 unique coffee flavours - Irish Hazelnut, Butterscotch Delight, Creme Caramel, Vanilla Punch along with a coffee shot which will elevate your taste buds. Rage Coffee is a natural plant-based coffee brand made of 100% Arabica beans and sourced exclusively from high farms in India & Ethiopia. These flavours are vegan and gluten-free and don’t contain any added preservatives, sugar or colourant, would be a great choice if your partner is health-conscious. A unique aromatic blend of herbs & caffeine with clean flavours, no bitterness & no acid reflux will help you in creating memories this valentine's day.
Country Bean is a blend of 100% soluble coffee with delicious flavours to break the monotony of your partner's everyday cup of coffee. All good things in life are relished with a cup of coffee, be it a short break at work or conversations with friends. So here’s Country Bean making your Coffee breaks better with their specials. Flavoured instant coffees are available in different flavours- Cocoa Mint, Hazelnut, Caramel, Choco Orange, and many more. Dig into their website and find your best flavour.
Mia by Tanishq & VOOT Studio
Viacom18’s content arm, VOOT Studio and Mia by Tanishq, a part of the Titan Company have collaborated for a Valentine’s Day brand film that defines celebration and true love. Mia by Tanishq has believed that even a small piece of jewellery is a beautiful way of saying ‘I Love You’.
With Valentine’s Day around the corner, the brand film conceptualised and executed by VOOT Studio encourages self-expression with the help of jewellery. It showcases a young single girl in a dilemma, debating her choice of dress and adding on jewellery from Mia to complete her look. The campaign ends with her selecting Mia as the perfect way to embrace her individuality.The VOOT Studio and Mia by Tanishq film communicates that you must explore newer ways of fun! The film speaks to the new age woman, who is young and social media savvy, and uses jewellery to complete dressing up. VOOT Studio decided to marry the jewellery collection with social media's trending grammar of a ‘moving catalogue’ to make it share-worthy.
India is a country filled with awe for Bollywood and its celebrities where millions of people are starstruck by their stardom. Tring, celebrity engagement platform celebrates Valentine's Day with its Tring Express campaign. The platform makes users turn from zeroes to heroes/heroines with same-day delivery ensuring a mind-blowing gift is delivered to their phone pockets.
Sharing some extra love, that's also easy on the pocket, the platform offers attractive discounts to celebrate Valentine's week in a special way. The platform launched a ‘Book a Tring & Get a Tring’ offer from the 10th to 11th February, which provided the users with a free Tring on the purchase of a Tring. Setting a new wave in gifting and making even your last-minute-gift, a memorable experience.
Social media engagement between stars and their followers is common but how often do celebrities serenade a fan, send a personalised video message or spend time over an exclusive live chat? This Valentine's Day, all of this is possible and fans can virtually connect with popular media personalities like Giaa Manek, Ashmit Patel, Esha Gupta, Daljeet Kaur, Vishal Malhotra, Sahil Anand and scores of other celebrities in a love fest of surprises. They or a loved one may even receive a personalised shoutout from a favorite star via celebrity engagement platform myFanPark.myFanPark is playing the perfect cupid by organising a contest and giving fans a chance to win a gifting option like no other. Who would not after all want a heart to heart conversation with someone they have only admired from afar or just seen on a film or a television screen?
More details of the contest here: https://www.instagram.com/p/CK-yEtkqCK_/
Bathroom solutions brand, Parryware has launched the #LOOveFilter digital campaign to celebrate Valentine’s Day. The #LOOveFilter is an interactive AR Filter designed for couples on Instagram to amp up 2021 Valentine's Week celebrations. The campaign, conceptualised by Dentsu Impact and Alive Now, is aimed at engaging with consumers and roping them in for some couple centric, light-hearted fun revealing their bathroom secrets.Taking a cue from the current trends and the 'love' already in the air, the brand intends to shed light on couples' compatibility when it comes to each other's bathroom habits and create an exciting array of joyful, relatable banter between real-life couples.
Kansai Nerolac has launched an interesting and interactive initiative to celebrate the occasion with its consumers. Titled ‘Decode Love Stories’, the activity invites participants to decode and complete tiny tales of love on Nerolac’s social media handles.
As part of ‘Decode Love Stories’, Nerolac has created unique short format love stories substituting words with shade codes. Participants are encouraged to decode these stories using the Nerolac Colour Palette, by clicking on the Colour Palette link and entering the code for the shade name, to complete the story!
Nerolac’s vast colour palette offers shades with some unique names including those themed around Valentine’s Day such as Happy Valentines, Cupid, Crazy in Love, Wings of Love and many more, which are apt for the occasion. Therefore, the brand decided to use these shades to create an engaging and enjoyable activity that consumers can enjoy with their loved ones this Valentine’ Day.
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Valentine’s Day is a great time to shower love on your loved ones in your life, including your four-legged friends. Just because dogs can’t enjoy chocolates, jewelry, or flowers, doesn’t mean they don’t deserve a loving Valentine’s Day. For V-Day, A Petter Life is offering two specially curated Valentine's day hampers for your furry friends.
Perfetti Van Melle- Chupa Chups
Chupa Chups from the house of Perfetti Van Melle, has introduces its limited-edition lollipop range – ‘Do You Love Me?’ ahead of Valentine’s Day 2021.
The gum-filled lollipops will now come with six different designs like ‘<3 You’, ‘BFF’, ‘Yes’ embossed on the lollipop. The exact design is a surprise, revealed only after opening the pack. ‘Do You Love Me?’ lollipops are fun conversation starters for teenagers, especially around Valentine’s Day.
The integrated communication campaign will leverage touch points across TV, digital and social. The campaign will be led by a TVC showing a group of college going friends playing a game of ‘Do You Love Me?’ with Chupa Chups lollipops. While the fate of the protagonists is left to the message on the lollipop, the real fun is the interactions within the group.
Paree is a woman-centric brand with the sole purpose of showcasing the many avatars of the modern Indian woman and pedestalling her issues. This video is a step in that direction. The narrative illustrates the role of a man in the relationship in understanding his partners’ needs and being there for her when she experiences her period.
To put across this thought of care in a relationship, Paree collaborated with youth icon couple Prince and Yuvika. Prince is a winner of multiple reality shows such as MTV Roadies, Splitsvilla, Nach Baliye and Bigg Boss 9.
The lively #PyaarKaPeriod video showcases the beautiful relationship the couple share and how conversations around menstruation need to be mainstream between a couple for a healthy and supportive relationship.
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