The Power and Solar Solutions brand will feature on the front of the team’s official playing kit
17 March, 2023
Royals Sports Group-owned franchise Rajasthan Royals has announced Luminous Power Technologies as the team's Title Sponsor for the upcoming season of the Indian Premier League (IPL) which is set to begin from 31st March 2023.
As part of the association, the power and solar solutions brand’s logo will appear on the front of the Rajasthan Royals' official playing kit and training kit.
Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with the Royals for the 2023 season.
Commenting on the association, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, says, “Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise. Countless synergies have emerged as we've deepened our discussion around this partnership with innovation and sustainability being a core focus of both brands. We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen its national and global footprint through various campaigns during the season and beyond."
Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, quotes, “With over 35 years of expertise in creating innovative and technology-driven products for our consumers, Luminous is one of the most reputed and reliable brands in India. This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals' domestic and global presence."
This association between a brand that has transformed into a household name that aims to power happier homes through technology innovations and empower lives with access to energy and a cricket team whose mission is to 'transform society through cricket, and cricket through innovation', goes a long way in establishing a mutually beneficial partner ecosystem that can drive the ambitions of both the entities.
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