Madhuri Dixit, Sneha Emphasise On Criticality Of Protein In Complan's Ad

Dixit will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions

Complan's latest campaign, 'I’m Complan Boy/Girl' features actresses Madhuri Dixit and Sneha. They both are seen highlighting the criticality of Protein for growing kids and recommending Complan. Dixit will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions.

Speaking about the newly launched campaign, Tarun Arora, CEO, Zydus Wellness, says, “Over the years we have highlighted to mothers the need to provide the right quantity of good quality protein for full growth of kids. Madhuri & Sneha are not only known as superstars and acclaimed actresses but also as caring mothers who are completely involved in their kids’ growth & development. Because of this credibility, we decided to partner with them to help educate mothers about the criticality of protein in their children’s growing years & to make the right nutritional choice, and therefore, to highlight how Complan is the superior solution to cater to this need.”

The TVC has been conceptualised by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.

Speaking about the association, Dixit adds, “I'm delighted to be associated with this iconic brand because I’m a ‘Complan mom’. As a mother, I can understand the challenges of other mothers in providing optimum nutrition to their kids for their proper growth. Through this new campaign, we are helping them navigate this challenge so that they make an informed nutritional choice and the growth of their kids does not get compromised”

Sneha also mentions, “Complan as a brand brings a smile to my face because it reminds me of the iconic 'I’m Complan Boy/Girl' commercial that I used to watch on TV myself. Now I’m delighted to associate with the new version of the 'I’m Complan Boy/Girl' campaign as a 'Complan Mom'. With this new campaign, we are providing solutions to every mother for their challenge to provide the right nutrition for their growing kids.”   

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