Prior to this, Sarkar had executive positions at firms like Lintas, Ogilvy and real estate giant Lodha
08 March, 2023
Suchana Sarkar has been named the new Chief Brand Officer of Makani Creatives.
Sarkar's responsibilities in this position include managing the company's overall brand experience, marketing initiatives and brand strategy.
She brings a wide range of skills in brand management and marketing to her new role. Sarkar had executive positions before joining Makani Creatives at a number of network firms, including Lintas, Ogilvy and real estate giant Lodha.
With well-known brands like Surf Excel, Amazon dot In, Idea Cellular, Hershey's, etc., she has effectively developed and implemented brand strategies that have driven growth and elevated customer engagement over the past 14 years.
She addresses all touch points where a brand manifests itself, from multi-market, multi-channel campaigns to digital-only brand launches, shopper interventions and packaging design.
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