Manforce Condoms Tackles Fake Orgasm Issues With April Fool's Day Campaign

Grapes conceptualised the campaign unveiling 'Manforce Realgasm Condoms,' detecting orgasms with colour change, targeting the issue of fake orgasms in women

Manforce Condoms unveiled a new campaign on April Fool's Day,  introducing the new 'Manforce Realgasm Condoms,' which change colour to detect orgasms, addressing the issue of fake orgasms in women.

Speaking on the occasion, Joy Chatterjee, Associate Vice President, Sales and Marketing Head, Mankind Pharma, said, “Manforce Condoms is known for its innovative campaign with unconventional messaging that aims at elevating the intimacy levels of couples while ensuring safety. This April Fool's Day, we tried to level up the game by igniting curiosity among the audience. The video invokes a range of reactions by the audience in the form of confusion, disbelief, excitement, to realising that they have been fooled, it draws their attention to the problem of fake orgasm in women.”

The campaign features a male partner discovering his girlfriend's fake orgasms with the help of Manforce Realgasm Condoms, which change colour with each orgasm. The brand later revealed on its direct-to-consumer (D2C) website that the campaign was an April Fool's Day prank, leaving the audience surprised.

Elaborating on the same, Shradha Agarwal, Co-founder and CEO of Grapes, said, “Working on the April Fool's Day video for the brand was a very enjoyable experience for us. Abiding by the ethos of the brand, we were continuously involved in coming up with a fresh idea that strikes the right chord among the audience. By initiating conversation around the otherwise undiscussed topic, the video captures the interest of the consumers that play a pivotal role in driving enhanced engagement with the audience."

The video strikes a balance of excitement, quirkiness and fun, captivating the audience effectively. With this humorous strategy, Manforce Condoms seeks to destigmatise fake orgasms and promote open dialogues about this issue in relationships. The campaign has been conceptualised by Grapes.

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