Marks & Spencer To Initiate Creative Pitch

The brand has earlier collaborated with Grey Group for its global campaign

Clothing brand Marks & Spencer India has initiated a creative pitch, industry sources reveal. Several agencies are believed to have participated in the pitch.

Previously, the brand collaborated with Grey Group for a globally aligned campaign, notably for the 'Re-Think' campaign.

In 2018, Dentsu Isobar (now known as Dentsu Creative India) secured the digital mandate for the company. Notably, the agency was behind the 'StrapsThatRemind' campaign in 2021.

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