Mia By Tanishq Unveils New Campaign Showcasing Starburst Collection For Festive Season

The campaign, 'For the Star in You' has been conceptualised by Famous Innovations, Bangalore

Mia by Tanishq unveils their latest campaign, 'For the Star in You,' conceptualised in collaboration with Famous Innovations, Bangalore. Additionally, they are unveiling the Starburst Collection for the upcoming festive season.

Shyamala Ramanan, Business Head of Mia by Tanishq, expressed her excitement about the campaign, stating, "It is a delight to experience the cultural shift led by the Gen-Z, today’s youth, that fosters collaboration over harbouring competition. Women today are empowering and uplifting each other to be their best version. This sisterhood served as the inspiration for Mia’s festive campaign “For the Star in You”, introducing Rakul Preet Singh, whose unapologetic confidence and versatile personality reflect the core ethos of a Mia woman, while the ease and humility with which she carries her fame makes her the right fit for the campaign."

The concept behind the campaign aims to emphasise to consumers that they share the same building blocks as the stars that embellish the night sky, essentially made of stardust. This cosmic connection serves as a representation of the boundless potential inherent in every individual.

Melvin Jacob, Creative Head at Famous Innovations Bangalore, the agency behind the campaign, shared his thoughts, saying, "When we planned the use of a celebrity, we aimed to showcase a relatable star. The fact is, everyone shines, everyone experiences moments of doubt, and everyone needs a lift from time to time. Recognising and appreciating someone else's shine doesn't diminish your own; it amplifies it."

The campaign will be a multimedia spectacle, featuring activities on various online and offline platforms.

The main film for the campaign features Rakul Preet Singh. The script for the film unfolds on a festive film set, where Singh is dressed in modern festive attire. After completing her final take, she approaches the monitor, where a young lady hesitates to approach her. Inner thoughts race through the young lady's mind as she contemplates asking for a selfie with the star. However, her thoughts are interrupted when the light catches her Mia necklace, which Singh notices and compliments. This interaction leads to a heartwarming conversation, where Singh recognises the young lady as the writer of a popular show and expresses her admiration for her work. The encounter transforms the hesitant girl into a beautifully confident young lady, and they share a delightful moment that culminates in a photo together.

The 'For the Star in You' campaign aims to motivate and empower individuals, urging them to embrace their inner shine. 

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