Mivi Educates Consumers On Difference Between Proudly Making-in-India & Assembling-in-India

The brand has onboarded youth icons, Saksham Shukla and Chetan Goel, to portray contrasting characters representing "Made in India" and "Assembled in India” respectively

Mivi has launched a digital campaign highlighting the importance of being a brand that actually designs and makes in India rather than an assembled-in-India brand. 

The four-part campaign takes a satirical approach to address a critical issue that affects the growth of Atma Nirbhar India.  

Mivi has on-boarded popular youth icons, Saksham Shukla and Chetan Goel, to portray contrasting characters representing "Made in India" and "Assembled in India” respectively.

The series emphasises on the superiority of products manufactured in India that are tailored to meet the needs and preferences of the Indian consumer base whilst achieving global standards. Additionally, Made in India brands create jobs of value, ensuring that the talented youth population remains in the country, thereby promoting the growth and development of the nation. 

Midhula Devabhaktuni, Co-Founder and CMO of Mivi, says, “India has the largest population of youth in the world and the future of every nation depends on them as they are the torchbearers. It is essential that they are aware of matters that can alter the economic situation of India. In this series, we’re taking a satirical and easy-to-understand approach to a serious matter about brands rebranding themselves as "Made in India'' when they aren't. Our products are the perfect fusion of cutting-edge technology, elegant design and functionality. But what sets us apart from all our competitors is the fact that all our products are made and designed for Indian consumers by Indian engineers to provide top-notch quality. At Mivi we are trying to set an example that brands can create quality products in India without any dependence on foreign nations.”

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