The festive campaign #TyohaarApneAndaazMein highlights Diwali celebrations and how Mother’s Recipe enhances the festive spirit
Mother's Recipe partners with actress Shweta Tripathi for the #TyohaarApneAndaazMein festive campaign. The campaign highlights Diwali celebrations and how Mother’s Recipe enhances the festive spirit.
The collaboration aims to capture the essence of Diwali from a woman's point of view. It underscores the festival's importance in nurturing family ties, spreading happiness, creating a joyful atmosphere filled with laughter and love, and delicious food. The 'Diwali Shayaris' campaign seeks to depict the moments shared during this special season as families come together to celebrate.
Commenting on the campaign, Sanjana Desai, Executive Director of Mother's Recipe, "Diwali holds a special place in the hearts of every Indian, especially for women, as we celebrate it with food, family & festivity. Through our collaboration with the talented Shweta Tripathi, we aim to capture the essence of Diwali in a way that resonates with the heart and soul of our consumers."
The Instagram reel for #TyohaarApneAndaazMein showcases Tripathi celebrating Diwali in her style with a twist of taste. The campaign, inspired by togetherness and the festival's vibrancy, presents a series of playful and quirky 'Diwali Shayaris' that resonates with the brand and the actress. The video highlights various Mother’s Recipe products, including chutneys, papads, pickles, and ready-to-cook spice mixes, celebrating Indian cuisine and home-cooked food.
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