Myntra Launches Campaign With Ranbir Kapoor & Kiara Advani As Part Of 'Be Extraordinary Every Day'

The new ad films showcase Bollywood superstars Ranbir Kapoor and Kiara Advani in a new look; the campaign positions Myntra as the go-to destination for everyday fashion

Myntra has released a series of ad films featuring its brand ambassadors, Ranbir Kapoor and Kiara Advani as a part of its latest brand campaign, ‘Be Extraordinary Every Day’.

The brand campaign is aimed at highlighting Myntra’s unique offering for every customer across the country and fulfilling their everyday fashion needs, thus elevating the everyday fashion quotient of the country. 

Ranbir Kapoor and Kiara Advani appear individually in two films each, with Ranbir showcasing men’s casual wear while Kiara, women’s ethnic and western wear.

As part of the association, the actors join the power-packed ensemble of superstars, who are promoting Myntra’s fashion proposition and showcasing the platform's wide range of offerings and services, across electronic and digital mediums while also playing a crucial role in enabling Myntra to deepen its connection with their wide fanbase.

The core idea, “Be Extraordinary Every Day” is built around the promise of the platform enabling its customers to select from the widest range of their favourite international and domestic brands.

Speaking on the launch of the ad films, Sunder Balasubramanian, CMO, Myntra, says, “The core message of the campaign, Myntra as a destination for everyday fashion, is aimed towards further deepening the platform’s connect with the customers by providing them access to the best of everyday fashion choices and help them literally be the main star of their everyday moments with fashion. With some of the leading cine stars, who are also the fashion inspiration for many in the country, coming together for this campaign, we are all set to strengthen our connect with their fan base from across the country and poised to deliver the best of everyday fashion to them.”

Myntra is implementing a 360-degree approach, leveraging TV, Digital and Social platforms to deliver the campaign ad films across the nation.