Omnicom beats rival WPP to be named Cannes Lions Most Creative Company of the Year 2023
As the 70th Cannes Lions International Festival of Creativity comes to a close, Omnicom is named Most Creative Company of the Year (formerly called Holding Company of the Year).
Omnicom won the title also in 2018 and 2019. WPP has been winning the award every year since its inception in 2011.
This result was expected this year when BBDO Worldwide was named Regional Network of the Year for the Pacific and Middle East & North Africa regions, and DDB for Europe.
This year Dentsu won Regional Network of the Year for Asia, Ogilvy won for Sub-Saharan Africa, FCB for North America and GUT for Latin America.
More than 120 agencies from 40 countries contributed to Omnicom’s overall win, winning over 175 Lions throughout the week. DDB and BBDO, placed in the top three of the Network of the Year category, with DDB coming in first and BBDO in third.
DDB has won more than 85 Lions this year and BBDO closed with 55 Lions. Omnicom agencies entered over 175 campaigns created for more than 115 marketers and won Gold Lions in categories including Health & Wellness, Media, Public Relations, Creative Commerce, Brand Experience and Activation, and more.
Omnicom Media Group contributed 57 total Lions, and PHD Worldwide came in second place for the Media Network of the Year category.
“I am incredibly proud of how our agencies showed up this year,” comments John Wren, Chairman and CEO of Omnicom, adding, “It's always rewarding to see the hard work of our people across the globe recognised by Cannes Lions, the global benchmark for creative excellence. I want to congratulate them for their efforts; this award is a direct reflection of their brilliance and unwavering dedication to their clients.”
The award comes at the end of the week when Omnicom made a series of generative AI collaborations with Microsoft, Google, Adobe and Amazon. It also follows two other Holding Company of the Year titles for Omnicom in 2023, including The One Show.
Your e-mail information will not be shared with anyone else. And it will be used only to send out our latest news.
BW Communities is an array of business news websites targeted towards niche communities and readers across various industries