PR Hires & Promotions: MSL, The PRactice

A quick glance at the hirings and promotions in the PR industry

MSL ropes in Pallavi Bahuguna as Senior Vice President and Head of North operations

Pallavi Bahuguna has been appointed as Senior Vice President and Head of North operations at MSL, with the aim of strengthening the company's footprint in the North region.

Bringing with her two decades of experience as a seasoned communications professional, Bahuguna will assume a crucial role in advancing MSL's operations in the technology and related sectors on a national scale.

Bahuguna brings a wealth of experience, having held significant roles with renowned organisations and agencies. With diverse expertise spanning various industries and geographies, she has effectively implemented multi-channel communication, managed reputation programs, forged strategic alliances, overseen CSR initiatives, and played a key role in DE&I charters.

In her previous position as the Director of Corporate Affairs and Communications at American Express, Bahuguna spearheaded country-level communication programs for consumers, colleagues, and communities. Prior to that, she served as the Global Communications Lead at Coforgez (now Coforge), showcasing her proficiency in internal and external communication programs across diverse stakeholder touchpoints. Additionally, Bahuguna has provided strategic communication guidance to prominent brands in consumer lifestyle, technology, telecom, and travel sectors, making significant contributions during her tenures at Text100 (now Archetype), Integral PR, and Weber Shandwick.

The PRactice onboards Zach James and Rishi Seth as strategic investors and partners

The PRactice has received strategic investments from experienced PR experts Zach James and Rishi Seth. This partnership represents a significant milestone, opening up new investment avenues for Indian entrepreneurs beyond the traditional channels associated with global PR firms.

As The PRactice commemorates its 25th year in the industry, the alliance with James and Seth, both seasoned advisors in public relations and communications, emphasises the firm's dedication to advancing, innovating, and upholding its status as a reliable industry leader.

The CEO role at The PRactice will be retained by Nandita Lakshmanan, who will concentrate on driving overall growth and ensuring excellence in client management. James and Seth will play an active role in improving operational efficiency, identifying opportunities in diverse sectors and geographies, and giving priority to talent management.