PVR Cinemas Launches Sustainability Campaign As Part Of Its Commitment To Combat Climate Change

Bhumi Pednekar, a Climate Warrior shoots an exclusive film to drive an important message on climate change

PVR INOX has joined hands with bollywood star and passionate climate warrior Bhumi Pednekar, to spread awareness among its patrons about the harmful effects of climate change, inspiring them to make sustainable lifestyle choices to help conserve the environment.

The brand has rolled out 6 versions of a multi-media consumer campaign, each featuring one initiative undertaken by PVR, with Bhumi Pednekar giving a call to action through the Campaign’s handle #YourTurnToAct. 

The campaign was unveiled at PVR Plaza, New Delhi by Bhumi Pednekar and Sanjeev Kumar Bijli, Executive Director, PVR INOX. 

Commenting on the announcement, Sanjeev Kumar Bijli, Executive Director, PVR INOX says, “We are happy to partner with one of the finest actresses of the Indian film industry and climate warrior, Bhumi Pednekar, for the noble cause of creating awareness around climate change. As a responsible Corporate Citizen, PVR is committed to making tangible progress towards reducing the ecological footprint by pursuing sustainable activities in its operations, engaging in partnerships that facilitate progress towards decarbonisation of our operations.”

He adds, “In addition, PVR has decided to leverage its position as the leading cinema company to inspire our audiences to make sustainable choices that will reduce the carbon footprint at an individual level to help achieve the Sustainable Development Goals (SDGs).”

The company is making conscious choices as part of its business practices ensuring that it minimises harmful effects on the environment across its operations. These include a number of initiatives around energy and water conservation like IOT-based centralised energy pressure and temperature monitoring, variable frequency drives in AHUs, occupancy sensors in washrooms besides water flow restrictors in wash basin taps to conserve tap water. 

Bhumi Pednekar, Actress and Climate Warrior who is featured in the film shares, “I am thrilled to be a part of a focused sustainability campaign by PVR Cinemas. As leaders in the multiplex exhibition space, their initiatives to reduce power consumption and usage of green measures like sugarcane bagasse containers emphasises the need to move towards sustainable living. #YourTurnToAct is progressive and easy to follow. I will always support determined moves to raise awareness around climate change in India and this one touched my heart. There is no Planet B - so the turn to act is now before it’s too late."

The campaign also showcases various initiatives the company is taking as a responsible corporate citizen to mitigate the impact of climate change and leverage its unique position to reach out to its extensive audience to make them aware of the problem and inspire them to make behavioral changes by adopting sustainable life choices. 

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