Parle Agro's Frooti Unveils OOH Campaign During Festive Season

The campaign features brand ambassadors, Alia Bhatt and Ram Charan

Parle Agro unveiled an extensive and innovative Out-of-Home (OOH) campaign to showcase their mango beverage, Frooti, during the festive season.

Parle Agro has initiated a comprehensive outdoor media campaign for Frooti during the festive season, marking the first such endeavour in five years. Frooti's presence graces prime locations in major Indian cities, featuring a creative approach that weaves storytelling into outdoor advertising. This inventive strategy seeks to engage audiences by immersing them in a narrative as refreshing as a sip of their mango drink.

Speaking about their OOH campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said, “This year, our creative approach revolutionises storytelling. We’re transforming outdoor advertising into a narrative art form that captivates and immerses our audiences. We’re pushing the boundaries for Frooti during the festive season by doing things that have never been done before. With this disruptive Out-of-Home campaign, we aim to capture the spirit of celebration and share it with the people of India."

This outdoor advertising strategy is impeccably timed, aligning perfectly with the ongoing festive spirit. The brand has carefully synchronised its media placement and campaign messaging with different regional festivals, establishing a seamless connection with the essence of each celebration.

Dipankar Sanyal, CEO, Platinum Outdoor and Madison Retail Paradigm (MRP) said, “Parle Agro outdoor campaigns take over the streets of India. The campaigns embody what Parle Agro eschews as a brand –innovative, forward-looking, stylish, aggressive, experimental yet connected with every stratum of the consumer base. We manage to bring vigour and newness to each campaign with an ideal choice of media, locations, and touchpoints. All this is married to data and Madison proprietary tools to reach consumers and deliver effectiveness. Being associated with Parle Agro and part of the journey is a matter of pride and honour for Platinum Outdoor.”

The dynamic visuals of Frooti, which showcase brand ambassadors, Alia Bhatt and Ram Charan, are showcased in strategic locations, including corporate hubs, media sites, and residential communities in India's key markets. To coincide with the festive season and the release of popular films, plans are underway to implement DOOH advertising within INOX as well as PVR theatres.