Beverage brand Pepsi has roped in megastar Yash as its brand ambassador. The disruptive partnership between Pepsi and Yash will become a huge topic of conversation amongst the youth of India.

Commenting on the association, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, says, “We are thrilled to join hands with Rocking Star Yash, a name that truly defines the spirit of fearlessness and living life on your own terms – something that Pepsi consumers resonate strongly with. Yash brings a strong connection and influence over the youth that cuts across geographies. Yash will be instrumental in deepening consumer connections as we look to expand the brand’s footprint. We are excited for Pepsi’s journey in 2023 as we gear up to showcase the actor in an all-new avatar which is bound to leave fans pumped!”

Pepsi’s ambassador, Yash shares, “I am exhilarated to engage with Pepsi and join them as the face of the brand. I believe in living life to the fullest, making the most of each moment, and follow my passion unabashedly, which is synonymous with Pepsi’s philosophy. A collaboration as exciting as this is a great way to start the new year, and I can't wait for my fans to see me in an all-new avatar!” 

The collaboration was ushered in by Yash as he posted a video of him taking a swig from a chilled Pepsi bottle confirming his love for the brand with his family of over 12 million followers as he says, 'I love you, Pepsi!’ 

Yash will also be featured in Pepsi’s new TVC campaigns in a new avatar that is set to take over traditional and digital platforms across the country.