The flagship brand of Danone India has announced a complete brand revamp. 

For the first time in six decades, the legacy brand will now adorn a new avatar with a refreshed logo, superior product experience, transformed modern visual identity and recyclable packaging jar. 

This move has been envisaged to further strengthen brand relevance and build affinity across age segments while maintaining brand premiumness with differentiated health benefits, greater quality, and taste across variants. 

The brand recently launched a TVC commercial showcasing the new and rebranded Protinex.

The TVC conceptualised by Brand David highlights the role of protein in an Indian adult’s life. It aims to drive conversations around the critical need for strength with everyday growing responsibilities.

The TVC was launched across India in 8 Indian languages – Hindi, Marathi, Bengali, Odia, Assamee, Telugu, Malayalam and Bhojpuri.

Sriram Padmanabhan, Marketing Director, Danone India, says, “Protinex is trusted by Indian adults to provide them with required nutrition for better health. However, there is still a lack of awareness of the role of protein and overall nutrition on health. With the new avatar of Protinex, we hope to inspire India to adopt good nutrition habits & improve their intake of protein. The new campaign aims to bring this change which will be well supported through multiple touchpoints.”