Publicis' 'Seekh' Film Explores Emotional Ties In HDFC Mutual Fund's SIP Campaign

The film is an extension of the 'Zindagi Ke Liye SIP' campaign portraying the simplicity of SIP investments, echoing life's early-start principles for success

Publicis Worldwide India presents 'Seekh,' an ad film for HDFC Mutual Fund, extending the 'Zindagi Ke Liye SIP' campaign. 

The campaign highlights the simplicity of mutual fund investment through Systematic Investment Plans (SIP).

The film strives to establish an emotional bond with first-time investors, emphasising that engaging in mutual funds through SIP is as straightforward and commonplace as our daily routines, dispelling common misconceptions. 

Speaking about the film, Oindrila Roy, Managing Director, Publicis Worldwide India, said, “At Publicis Worldwide India, we help brands engage their audiences by leveraging powerful human insights. Zindagi Ke Liye SIP is a perfect example of a campaign that is based on a powerful cultural insight that unlocks category growth for mutual funds. Through a series of heart-warming and relatable stories, we want to showcase how SIP can make mutual fund investing rewarding.”  

The narrative portrays a father imparting a crucial life lesson to his son, aiming to convey that success comes to those who start early and think long-term – a life truth that SIP mirrors. 

“We, as a society, believe that starting something early is very important and a prerequisite for success. It’s a principle that’s equally true for SIP. This observation forms the premise of our second film for the campaign ‘Zindagi Ke Liye SIP’. The film tells a simple yet poignant story of vulnerability and honesty. The film is authentic and relatable. And like always we have tried to keep the narrative honest,” added Srijan Shukla and Pratheeb Ravi, Executive Creative Directors at Publicis Worldwide India.

Designed to connect with a broad audience nationwide, the campaign underscores parallels between life experiences and a SIP investment. 

The film will be broadcasted on both television and digital platforms, aiming to reach a diverse audience, especially targeting young investors.

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